Introduction to Paid Customer Acquisition
This class is part of the Digital Marketing Skills Series.
Instructor: Andrew Krebs-Smith and Noah Freeman
In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy.
Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy.
What You'll Learn
- An overview of paid customer acquisition channels
- The metrics to pay attention to
- How to identify the best strategy for your company
Please note our NEW CLASSROOM LOCATION!
290 Congress Street, Boston 02210
Take the elevator to the 7th floor. You will be asked to show a photo ID on arrival.
About the Instructors
Andrew Krebs-Smith is the President/Founder of Social Fulcrum, a digital marketing agency in NYC and Boston. Before founding Social Fulcrum, he developed and managed marketing campaigns for accounts including Pfizer, Ocean City MD, The National Aquarium, and Strayer University. Andrew loves food, travel, music, exercise, and tea.
Noah Freeman is the Vice President of Acquisition and Analytics of Social Fulcrum, a digital marketing agency in NYC and Boston. In addition, he manages the online customer acquisition campaigns for Testive and Working Advantage. Noah's an expert in Facebook advertising, in addition to having heavy experience in search retargeting, site retargeting, custom audiences, automated email management, email marketing, & lead nurturing. A graduate of Harvard, Noah most recently attended Startup Institute Boston in the technical marketing track.
When & Where
Intelligent.ly helps rapidly scaling startups grow their managers into highly effective leaders through its management development Exchange program (new managers), EMERGE program (individual contributors), company communication workshops, and special events.
Founded in 2012 by Sarah Hodges and Dave Balter as a way to connect the tech community, Intelligent.ly is Boston’s go-to organization for leadership development.