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Introduction to Google AdWords (Online Class)

General Assembly

Thursday, May 16, 2013 from 4:00 PM to 5:00 PM (EDT)

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Ticket Type Sales End Price Fee Quantity
Livestream Ended $25.00 $2.24

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Event Details

Introduction to Google AdWords (Online Class)

Matt and Katie Iles, Co-Founders, Nine Lines Consulting

Thursday, May 16th  from 4:00 - 5:00 pm EDT 

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Student Takeaways: 

  • Define key advantages to creating a Google ad campaign
  • Explain the difference in volume between low and high intent search campaigns
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign
  • Use tools to analyze how effective keywords are at generating clicks and leads
  • Describe the impact that ad relevance has on converting prospects to users and customers
  • Learn strategic methods to create effective ad copy


Matt and Katie Iles are the co-founders of Nine Lines. Nine Lines is New York's most-trusted lifestyle ecommerce agency. We are a creatively minded, data driven agency that helps our clients earn more online. You can think of us as a mashup of business analytics, user experience, and digital strategy. We’re currently developing an analytics app that will bring ecommerce professionals closer to their business than ever before.

 

TO VIEW THIS LIVESTREAM: We'll send a link to the email address you used to purchase your ticket,  30 minutes prior to the start time. Be sure to check your inbox (and your spam folder). 

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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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