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Introduction to Factor & Cluster Analysis- (4-wk Power Program); Day 1 of 4 - Virtual Market Research Class

Research Rockstar LLC

Thursday, October 6, 2016 from 11:00 AM to 12:30 PM (EDT)

Introduction to Factor & Cluster Analysis- (4-wk Power...

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Day 1: October 6 at 11am ET

Day 2: October 13 at 11am ET

Day 3: October 20 at 11am ET

Day 4: October 27 at 11am ET


You’ve heard the terms “factor analysis” and “cluster analysis”; now it’s time to put these statistical workhorses to use. While they are different, both factor and cluster have the same primary purpose: to reduce the amount of data while remaining true to the original results. Thus, they are often referred to as “data reduction” techniques. In survey research, factor analysis and cluster analysis are often used in tandem.

In this class, market researchers who plan to use these techniques will learn when to use them, how to work with a data analyst (who may be assisting you with the actual statistical analysis), and how to report the results. We also cover common applications, including market segmentation and customer satisfaction research. The instructor also leads the students through an interactive exercise that aids retention of key lessons.

$779 per student fee includes 4 classes (90 minutes each) for a total of 6 hours, examples, demonstrations, exercises, real-time Q&A, replay access for 60 days, 30 minutes of 1:1 instructor access and completion certificate

To register or learn more:

http://training.researchrockstar.com/products/introduction-to-factor-cluster-analysis

 

Learn about our quantitative classes:

http://training.researchrockstar.com/collections/quantitative

 

Learn about our qualitative classes:

http://training.researchrockstar.com/collections/qualitative

Have questions about Introduction to Factor & Cluster Analysis- (4-wk Power Program); Day 1 of 4 - Virtual Market Research Class? Contact Research Rockstar LLC

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When & Where


Research Rockstar's Virtual Market Research Classroom
Box 217, 197M Boston Post Road W
Marlborough, MA 01752

Thursday, October 6, 2016 from 11:00 AM to 12:30 PM (EDT)


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Introduction to Factor & Cluster Analysis- (4-wk Power Program); Day 1 of 4 - Virtual Market Research Class
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