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Intro to Product Management

General Assembly LA

Saturday, July 20, 2013 from 1:00 PM to 4:00 PM (PDT)

Santa Monica, CA

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $20.00 $2.09

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Event Details

Intro to Product Management
Saturday, July 20th from 1 pm - 4 pm
Michael Jacobs, CEO, Dreamware

Learn how to work with designers and developers to successfully build and launch bankable digital products. In this hands-on wokrshop, we introduce you to the key product management concepts. Learn how to analyze the market, identify distribution channels as well as your customers and/or users, flesh out your ideas, and validate assumptions.

Whether you're considering a career in product management or launching your own digital product, you will need to draw on a diverse range of skills to determine viability, develop traction and to plan out a roadmap to longterm product success.

Student Takeaways:

  • Get acquainted with key concepts in product management
  • Hands-on experience and team collaboration
  • Learn key techniques for understanding the needs of your customers and users to ensure effective distribution and product / market fit
  • An idea for a bankable digital product


Prerequisites:
A good attitude and willingness to collaborate in a hands-on workshop.

About the Instructor:

Michael Jacobs is a third generation product guy. His grandfather worked on the space shuttle and his father shipped twelve IBM mainframe products. Michael is a founder and head of product at DreamWare. Michael has been an instructor and class facilitator at the University of Arizona and UC Berkeley as well as a counterintelligence analyst at the FBI.

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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Intro to Product Management? Contact General Assembly LA

When & Where


ROC
604 Arizona Ave
Santa Monica, CA 90401

Saturday, July 20, 2013 from 1:00 PM to 4:00 PM (PDT)


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Organizer

General Assembly LA

General Assembly @GA_LA is a New York born global community transforming thinkers into creators through skills based education in technology, business and design with campuses located in New York City, London, Berlin, San Francisco, Sydney, Boston and now...Los Angeles! 

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