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Intro to Product Management

General Assembly

Saturday, July 20, 2013 from 1:00 PM to 4:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $20.00 $2.09

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Event Details

Intro to Product Management
Saturday, July 20th from 1 pm - 4 pm
Michael Jacobs, CEO, Dreamware

Learn how to work with designers and developers to successfully build and launch bankable digital products. In this hands-on wokrshop, we introduce you to the key product management concepts. Learn how to analyze the market, identify distribution channels as well as your customers and/or users, flesh out your ideas, and validate assumptions.

Whether you're considering a career in product management or launching your own digital product, you will need to draw on a diverse range of skills to determine viability, develop traction and to plan out a roadmap to longterm product success.

Student Takeaways:

  • Get acquainted with key concepts in product management
  • Hands-on experience and team collaboration
  • Learn key techniques for understanding the needs of your customers and users to ensure effective distribution and product / market fit
  • An idea for a bankable digital product

A good attitude and willingness to collaborate in a hands-on workshop.

About the Instructor:

Michael Jacobs is a third generation product guy. His grandfather worked on the space shuttle and his father shipped twelve IBM mainframe products. Michael is a founder and head of product at DreamWare. Michael has been an instructor and class facilitator at the University of Arizona and UC Berkeley as well as a counterintelligence analyst at the FBI.


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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Intro to Product Management? Contact General Assembly

When & Where

604 Arizona Ave
Santa Monica, CA 90401

Saturday, July 20, 2013 from 1:00 PM to 4:00 PM (PDT)

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General Assembly

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design.
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