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INTERNATIONAL SERIES: DOING BUSINESS IN THE AMERICAS

Tuesday, June 15, 2010 from 8:30 AM to 10:30 AM (EDT)

Salem, MA

INTERNATIONAL SERIES: DOING BUSINESS IN THE AMERICAS

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Type End     Quantity
DOING BUSINESS IN THE AMERICAS (NORTH AMERICA, SOUTH AMERICA, AND CARIBBEAN) Ended Free  

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Event Details

INTERNATIONAL SERIES

DOING BUSINESS IN THE AMERICAS (NORTH AMERICA, SOUTH AMERICA, AND CARIBBEAN)
Tuesday, June 15 —8:30 a.m. to 10:30 a.m. FREE

Hispanics and Latin Americans are changing the face of the Business-to- Consumer market in the US. These Pan American markets are the fastest growing B2C market segments in the US and are projected to reach 25% of total market share by 2050. In this workshop Eduardo Crespo will delve into how your business can tap into the Hispanic markets by understanding the idiosyncrasies of language, culture and media consumption and use this to develop a targeted marketing strategy for your business.
 

Speaker: Eduardo Crespo, CEO, Hispanic Market Solutions

Co-sponsored by the Small Business Development Center

Have questions about INTERNATIONAL SERIES: DOING BUSINESS IN THE AMERICAS? Contact the organizer

When & Where


The Enterprise Center at Salem State University
121 Loring Ave
Salem, MA 01970

Tuesday, June 15, 2010 from 8:30 AM to 10:30 AM (EDT)


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