International Business: Strategies for Business-Government Relations
Tuesday, May 1, 2012 at 8:00 AM - Thursday, May 3, 2012 at 5:00 PM (EDT)
May 1st-3rd , 2012 at the Washington, DC Campus
Why do so many leaders fail to fully address the political, regulatory, social and cultural influences on business?
To succeed in international business, leaders need a firm grasp on how they can help shape and respond to the rules of competition. This program offers business executives, diplomats and non-governmental leaders an in-depth approach to creating, influencing and executing non-market strategy in the global economy. Specifically this course will explore how companies articulate and execute non-market strategies to make their business more viable. What types of policies, agreements and international institutions can leaders leverage and how do successful businesses interact with government, regulators, citizens, NGOs, activists and the media? By the end of the session, participants will create and build their non-market strategy toolkit to gain a competitive advantage.
Please contact firstname.lastname@example.org with any questions.