International Branding Understanding the Language of International Commerce

Ewing Township, NJ

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International Branding
Understanding the Language of International Commerce

WHEN   Wednesday, November 13, 2013  |  1:00pm - 3:00pm 
WHERE:  NJSBDC at TCNJ  |  2000 Pennington Road  |  Loser Hall, Room 106  |  Ewing, NJ 08628

How do well-know companies promote their product brands differently in international markets? What is international branding? How does it compare with advertising? When do companies use brand confusion? Using images and photos, we will examine examples of the branding of identical products in different markets. How does an overnight delivery service promote themselves in the United States and Japan? How about Haagen-Dazs ice cream or Bridgestone Tires? What about "Death To Vampires!" movies? 
 Instructor : 

Roger S. Cohen - Lead International Trade Consultant for the NJ Small Business Development Centers (NJSBDC) and President, Cohen International. For over twenty-five years, Roger has helped clients develop all sorts of international business, including fine art, currency printing machines, xylophones and zebrawood. 


FEE:        $0.00 - No Fee, But Pre-Registration is Required.