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International Branding Understanding the Language of International Commerce - A Program of the SBDC at TCNJ

Wednesday, November 13, 2013 from 1:00 PM to 3:00 PM (EST)

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International Branding
Understanding the Language of International Commerce

WHEN   Wednesday, November 13, 2013  |  1:00pm - 3:00pm 
WHERE:  NJSBDC at TCNJ  |  2000 Pennington Road  |  Loser Hall, Room 106  |  Ewing, NJ 08628

How do well-know companies promote their product brands differently in international markets? What is international branding? How does it compare with advertising? When do companies use brand confusion? Using images and photos, we will examine examples of the branding of identical products in different markets. How does an overnight delivery service promote themselves in the United States and Japan? How about Haagen-Dazs ice cream or Bridgestone Tires? What about "Death To Vampires!" movies? 
 Instructor : 

Roger S. Cohen - Lead International Trade Consultant for the NJ Small Business Development Centers (NJSBDC) and President, Cohen International. For over twenty-five years, Roger has helped clients develop all sorts of international business, including fine art, currency printing machines, xylophones and zebrawood. 

FEE:        $0.00 - No Fee, But Pre-Registration is Required.

Have questions about International Branding Understanding the Language of International Commerce? Contact - A Program of the SBDC at TCNJ

When & Where

The College of New Jersey
2000 Pennington Road
Ewing Township, NJ 08618

Wednesday, November 13, 2013 from 1:00 PM to 3:00 PM (EST)

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Organizer - A Program of the SBDC at TCNJ is a program co-sponsored by the Small Business Development Center at The College of New Jersey. 

Sign up for Full Access to our online business training website, which includes 14 modules with sub-categories containing resources and business strategy information:

  • Accounting
  • Business Planning
  • Buying a Business
  • Contracting
  • Entrepreneurship
  • Exporting
  • Financing
  • Franchising
  • Hiring & Managing
  • IRS
  • Legal Structures
  • Marketing
  • Marketing Research
  • Online Marketing

This one-time payment entitles you to full unlimited access to the site.

For more information about the training website, please visit

The NJSBDC network ( is the premier provider of comprehensive services and programs for small business in New Jersey. The organization, which consists of 11 centers statewide, helps businesses expand their operations, manage their growth or start ventures. The New Jersey Small Business Development Centers (SBDC) network is partially funded by the U.S. Small Business Administration, the State of New Jersey, and The College of New Jersey. SBA's funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by contacting 609-771-2947.

Refund Policy: This online training program upgrade is non-refundable. Program credit for other NJSBDC at TCNJ programs can be authorized within 7 days if you have not used the online program. Your website usage is automatically time and use monitored.

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