San Francisco, California
London, United Kingdom
Interdisciplinary vs. Multidisciplinary
Panel Discussion on the Adapting Relationship Between Marketing, Design and Technology
Marketer, designer, technologist. Which hat do you wear? If you’re building mobile apps and web products these days, you’re probably sporting all three in some capacity. The lines between these disciplines are blurring and rightfully so.
As the old adage goes, “actions speak louder than words” and in an (inter)active space, it is actions, not words that build brands. It is the sum of all interactions that define today’s brands, making the Internet the purest form of branding.
By looking at the work we do in these terms, there is little difference between the role of marketer and technologist, except of course the tools we use. And it is the role of design to create the bridge between the two — putting an (inter)face to a set of actions—or rather, behaviors—outlined by the marketer and brought to life by the technologist.
About the Event
AREA 17 will host a panel discussion to explore the combining fields of study—blending the practices of marketing, design and technology into a newly-formed, yet unnamed discipline. We will discuss the ongoing evolution of each individual discipline with the focus of finding common ground.
The discussion will start with short presentations from each panelist, followed by a moderated discussion. All attendees will be given the opportunity to ask questions and share their own perspective and experiences.
Beer and wine will be provided to grease the wheels of the conversation!
- Robin Chase, Founder, Zipcar
- Jon Lander, Creative Director, Domani Studios
- Jessica Allen, UX Design Lead, Engine Yard
- Josh Teixeira, VP of Product Strategy, Big Spaceship
- Andrew Bell, Technology Research Fellow, The Barbarian Group
- Phil Jeffs, Creative Technologist, AREA 17
The discussion will be moderated by George Eid, founder and partner of AREA 17.
When & Where
AREA 17 is an interactive agency located in New York City and Paris, France.
We take an interdisciplinary approach — blending the practices of design, technology and branding — to create modern interactive systems.
Cosponsored with Engine Yard, the leading Platform as a Service empowering developers to plan, build, deploy and manage applications in the cloud. Providing unmatched control and choice, Engine Yard delivers a trusted, complete application cloud and expert developer support that enables organizations to focus on creating great applications, instead of managing their platform