Interactive & Digital Advertising Technology Panel (www.idat-events.com) "Diversity in Tech & Advertising"

IDAT and Reliam

Thursday, September 25, 2014 from 7:00 PM to 10:00 PM (PDT)

Santa Monica, CA

Interactive & Digital Advertising Technology Panel...

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RSVP 47 Tickets Sep 25, 2014 Free  

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Event Details

Diversity in Tech and Advertising: An Evolving Workplace and Market

The demographics of California and the United States are rapidly changing.  In the advertising and technology space, we face challenges on two different fronts.  The first challenge is to foster diversity where far too few women and minorities are represented in key areas of technology and management.  The second challenge is to ensure that the changing demographics don’t hinder our ability to reach our target audience.  IDAT has assembled industry leaders who will provide insights and vision on both of these challenges.  Please join us for an evening of networking and in depth discussion.

 Registration is Free!

Panel Discussion

Part 1: Improving Workforce Diversity

This session focuses on the causes that create a lack of diversity and discusses techniques organizations are using to close the inclusion gap

  • What are the challenges employers face when trying to achieve a diverse workforce?
  • What can employers do to proactively address this issue?
  • What resources are available to women and minorities?
     

Part 2: Targeting Women and Minority Consumers

This session focuses on how organizations have shifted their strategy and approach to adapt to the changing demographics of the United States

  • What is total market? Are marketers shifting from multicultural team to a “Total Market” strategy?
  • What are the differences in the way women and minorities consume media and advertising?
  • What technologies can be used to more finely hone in on a specific audience?
     

Location

 41 Ocean

41 Ocean

1541 Ocean Avenue #150
Santa Monica, CA 90401

41 Ocean is a celebration of the California lifestyle and has pride in its heritage. It provides an ideal venue for a panel discussion because of it's beauty, location, and setting.

Panelists

Panelist: Lisa Mae Brunson Lisa Mae Brunson

Lisa Mae is a Founding Partner of Wonder Women Hacks and Hacks for Humanity. Lisa Mae is a creative visionary and Social Innovator committed to impacting humanity on a global scale. She is the CEO of EqualityTV, a digital media and e-commerce platform highlighting marginalized and underrepresented communities.

   
Panelist: Katrina Jefferson Katrina Jefferson

Katrina Jefferson is an entrepreneur, educator, and strategist. She is the founder of Chica Intelligente, LLC, which connects clients to target market in the digital world by elevating their brand and maximizing their digital presence. Katrina has always been a natural born marketing professional; loving the connection between people and brands.
 

Panelist: Minh Le Minh Le

The moderator of this IDAT panel will be Minh Le. Minh is one of the co-founders at Dustland, a full service digital agency located in Culver City, CA.  A veteran of digital marketing since 1996, Minh has always been passionate about the importance of diversity in technology and helping others understand how the large chasm in the digital divide between the rich and poor will impact society.
 

Panelist: Stephanie Murg Stephanie Murg

Stephanie Murg is the Regional Sales Manager at Sitecore. Stephanie lives and breathes digital marketing and has been doing so for the past 8 years. In her current role at Sitecore, Stephanie engages with clients to optimize their customer’s end-to-end experience by leveraging Sitecore's Customer Experience platform.
 

Panelist: Jose Villa Jose Villa

Jose Villa is the founder and President of Sensis, a cross-cultural advertising agency with digital at its core. Jose is an expert on cross-cultural marketing and considered a thought leader in multicultural and digital advertising. He has co-authored innovative research on the Hispanic market, including the “Hispanic Millennial Project.” His thought provoking analyses of multicultural marketing are regularly published on AdAge, HispanicAd.com.

Parking Information

$15 valet OR public parking on Colorado/2nd OR 4th/Broadway

Hosts

Sitecore Dustland Reliam

Media Spoonsors

Equality TV Girls in Tech Los Angeles Global Women's Empowerment Network Sensis
Have questions about Interactive & Digital Advertising Technology Panel (www.idat-events.com) "Diversity in Tech & Advertising"? Contact IDAT and Reliam

When & Where


41 Ocean
1541 Ocean Ave #150
Santa Monica, CA 90401

Thursday, September 25, 2014 from 7:00 PM to 10:00 PM (PDT)


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Organizer

IDAT and Reliam

Connecting the professionals behind today's most innovative interactive and digital advertising campaigns.

IDAT was created with a single goal in mind: to bring together technology-related professionals working at interactive and digital advertising agencies. We have created an exclusive community of these professionals to provide a space for discussing new projects, trends, events, and news in this industry.

IDAT is currently sponsored by Reliam. Reliam works with some of the top interactive and digital agencies and wants to bring together the professionals involved in these projects. Reliam provides internet application management, the next-generation of managed web hosting.

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