Insider Secrets to Getting the Publicity You've Always Wanted
Wednesday, August 1, 2012 from 6:00 PM to 8:30 PM (PDT)
New York, NY
San Francisco, California
London, United Kingdom
The media is one of the most powerful mediums for getting your message out to the masses. Whether TV, radio, magazines or the almighty internet, the media has never been more accessible to business owners and entrepreneurs. Gone are the days of needing to hire expensive PR agencies and publicists, the media is literally at your finger tips. You just need to know how to get your message out there, and how to shine once in the spotlight.
Media Expert and former TV reporter, Vanessa Alfano shares the inside secrets to getting the publicity you've always wanted, and making the most of it once you do. She'll share valuable insights including:
- The pre-press preparation that must be done in order to prevent disaster.
- The must-do formula when pitching your biz to press.
- The three biggest mistakes people (PR firms & publicists included) make when pitching the press
- How to score the interview you've always wanted & have producers and editors asking for more.
- How to reach more people than you ever thought possible (customers, press, and investors included) for FREE.
Vanessa Alfano is an expert in all things media. She started her career as a television reporter for several NYC affiliates including CBS2 and Fox's Good Day NY. Working in front of the camera and behind the scenes she learned what it takes to make a great segment, as well as what producers are looking for. She also was pitched by the city's top PR firms and publicists, and realized very quickly what caught the attention of the press and why.
Vanessa transitioned into the online world when she started the website www.healthystyleny.com. She served as Editorial Director and the brand's on-air spokesperson. She also began to interact daily with business owners and entrepreneurs seeking publicity and an online platform. Soon after she began consulting in the areas of PR, video production, and media relations. Her media training has helped clients appear on everything from their own online videos to nationally syndicated programs like Dr. Oz and ABC News Now.
Links to Reels
6:00-6:20pm - Registration / Open Networking
6:20-6:25pm - Welcome to the Group
6:25-6:45pm - Member introductions (*30 second elevator pitches)
6:45-7:30pm - Vanessa Alfano Expert Presentation with Q&A
7:30-8:30pm - Open Networking
*Please be prepared to with a 30 second elevator pitch to introduce yourself to the group.