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Japan Society of Northern California

Wednesday, August 28, 2013 from 5:30 PM to 8:00 PM (PDT)


Ticket Information

Ticket Type Sales End Price Fee Quantity
Students   more info Ended $10.00 $0.00
Japan Society Members Ended $10.00 $0.00
Keizai Society Member Ended $10.00 $0.00
Non-members Ended $15.00 $0.00

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Event Details

Join two of the auto industry’s leading designer and engineer as they discuss the future of Toyota’s innovation.

How does a large corporate enterprise like Toyota learn from the Bay Area’s culture of makers, entrepreneurs and technologists? Mr. Seiichi Tsunoda, head of Toyota Innovation Hub, will illustrate how Toyota creatively envisions the future by walking you through some of the latest human-machine interfaces and user experience design concepts.  While technology remains a driving factor that fuels innovation, his mission emphasizes the power of human-centered design to accelerate the future creativity. It’s about building momentum and becoming comfortable in a risk-adverse environment.

The future autonomously connected car must greatly enhance safe, social, trusted, fun, efficient, and distraction-free transportation for it to be deployed within the next decade. Dr. Roger D. Melen, Senior Advisor at Toyota InfoTechnology Center will discuss how the gradual new levels of autonomously enabled freedom in human driving will emerge as future vehicles acquire increasingly autonomous capability. Improvements in cloud computers combined with new electronic sensors that provide greater speed, robustness, sensitivity and system accuracy will continue to advance. Despite major advances, the great need for high quality data is expected to limit autonomous performance well beyond 2020.  Some observers note that currently sold vehicles having vehicle stability controls and pre-crash systems are precursors of autonomous vehicle behaviors of the future.

Moderated by Shin Sano, Founder and CEO of the Institute for Creative Integration.



5:30-6:00: Registration

6:00-7:30: Presentation / Audience Q&A

7:30-8:00: Reception with light refreshments / Networking


Early registration by Wednesday, August 28, 2013; 2:00pm:

  • $10 for Japan Society Members & Students (Must show student ID at time of check-in)
  • $15 for Non-members
  • No refunds after June 24th.

At the Door: $20 / For all tickets

WEBSITE:  http://www.usajapan.org/event/innovation-into-the-future/

Have questions about INNOVATION INTO THE FUTURE? Contact Japan Society of Northern California

When & Where

Public Policy Institute of California
Bechtel Conference Center, Ground Floor
500 Washington St.
San Francisco, CA 94111

Wednesday, August 28, 2013 from 5:30 PM to 8:00 PM (PDT)

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