Join us on 14-15 May 2012 for our Innovation Games® for Customer Understanding course in London.
Date: 14-15 May 2012
Timing: 8:00 AM – 5:30 PM
Location: London, UK
Venue: Euston House, 24 Eversholt Street, NW1 1AD London
Long before gamification, gamestorming and serious games became the latest buzz words, Luke Hohmann and his team were using a variety of serious games, Innovation Games®, to help companies like SAP, Qualcomm, Cisco, Reed Elsevier and Yahoo! build breakthrough products & services. These games (originally outlined in Luke's groundbreaking book, Innovation Games: Creating Breakthrough Products through Collaborative Play) enable you to work directly with your customers, eliciting unique insight into what they truly want from your product or service.
This two-day courses will teach you how to:
Upon completing this course, participants will be able to use Innovation Games® in their Voice of the Customer, new product development and ongoing product development processes to collaboratively identify, shape and prioritize breakthrough products and services.
Theory of Instruction
The course is guided by a “learning by doing” model of education:
Although not strictly required, it is helpful if participants read the book Innovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.
Luke Hohmann, CEO and founder of The Innovation Games Company, is the inventor of Innovation Games® and a recognized expert on the use of serious games to solve complex business problems. Luke is currently a member of the Agile Alliance and has been involved in the agile community for more than a decade. He is also a senior advisor to OpenView Venture Partners. Luke has written three books and numerous articles on software product management. He is also a member of the PDMA, the ACM and the IEEE. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E. in computer science and engineering from the University of Michigan. In addition to data structures and artificial intelligence, he studied cognitive psychology and organizational behavior.
Grounded in the science of play, Conteneo’s enterprise software platforms and professional services merge serious games, data analytics, domain expertise and collaboration to help enterprises optimize decision making in the areas of strategy, innovation, sales, product development and market research. Conteneo has a wide array of customers from startups to Fortune 500 enterprises including HP, Adobe, Rackspace, Serena Software, Oracle, Cisco and Reed Elsevier, among others. These customers are currently using Conteneo to help solve their truly enduring problems: identifying unmet needs, developing and aligning on strategic choices, creating compelling offerings, and improving delivery processes.
Conteneo's brands include Innovation Games®, Knowsy®, Strategy Engine, Budget Games, Common Ground for Action and Trilicious.
Conteneo's non-profit sister organization, Every Voice Engaged Foundation, is a 501 3(c) nonprofit that helps citizens, governments and nonprofit organizations collaboratively solve problems that are unsolvable without civic engagement. EVEF has been a leader in the Participatory Budgeting movement, helping citizens prioritize hundreds of millions of dollars through Budget Games, and has recently partnered with The Kettering Foundation and the National Issues Forums to develop Common Ground for Action to tackle wicked social problems through deliberative forums.
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