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Innovation Games® for Customer Understanding: London

Conteneo Inc.

Monday, May 14, 2012 at 8:00 AM - Tuesday, May 15, 2012 at 5:30 PM (BST)

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Early Bird   more info 18 Tickets Ended £995.00 £9.95
General Admission   more info 18 Tickets Ended £1,495.00 £9.95

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Event Details

Join us on 14-15 May 2012 for our Innovation Games® for Customer Understanding course in London.

Date: 14-15 May 2012

Timing: 8:00 AM – 5:30 PM

Location: London, UK

Venue: Euston House, 24 Eversholt Street, NW1 1AD London


Course Description

Long before gamification, gamestorming and serious games became the latest buzz words, Luke Hohmann and his team were using a variety of serious games, Innovation Games®, to help companies like SAP, Qualcomm, Cisco, Reed Elsevier and Yahoo! build breakthrough products & services. These games (originally outlined in Luke's groundbreaking book, Innovation Games: Creating Breakthrough Products through Collaborative Play) enable you to work directly with your customers, eliciting unique insight into what they truly want from your product or service.

This two-day courses will teach you how to:

  • Discover what customers don't like about your offerings
  • Uncover unspoken needs & breakthrough opportunities
  • Understand where your offerings fit into your customers' operations
  • Clarify exactly how & when customers will use your product or service
  • Deliver the right new features & make better strategy decisions
  • Increase empathy for the customers' experience within your organization
  • Improve the effectiveness of the sales & service organizations
  • Identify your most effective marketing messages and sellable features


Target Audience

  • Product managers/directors
  • Marketing managers 
  • Market research professionals
  • Executive Management
  • Agile Coaches/Team Leads
  • Software engineers/developers/architects
  • Anyone interested in driving more successful, customer-focused product development



Upon completing this course, participants will be able to use Innovation Games® in their Voice of the Customer, new product development and ongoing product development processes to collaboratively identify, shape and prioritize breakthrough products and services.


Content Outline

  • Discussion of Innovation Games and Market Research
  • High-level planning, playing and post-processing Innovation Games
  • Detailed planning, playing and post-processing the results of several case studies that enable participants to experience all phases of Innovation Games
  • Review and shared discussion; helping participants plan their adoption of these techniques
  • Facilitation and presentation skills


Theory of Instruction

The course is guided by a “learning by doing” model of education: 

  • What participants will know after taking the class.
  • What participants will do during the seminar to reinforce key concepts.
  • What participants will have after the seminar to promote further practice and study.


Although not strictly required, it is helpful if participants read the book Innovation Games®: Creating Breakthrough Products Through Collaborative Play before the course.



  • Course Presentation
  • A variety of handouts used to stimulate thinking and apply the materials
  • Case studies



Luke Hohmann, CEO and founder of The Innovation Games Company, is the inventor of Innovation Games® and a recognized expert on the use of serious games to solve complex business problems. Luke is currently a member of the Agile Alliance and has been involved in the agile community for more than a decade. He is also a senior advisor to OpenView Venture Partners.  Luke has written three books and numerous articles on software product management. He is also a member of the PDMA, the ACM and the IEEE. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E. in computer science and engineering from the University of Michigan. In addition to data structures and artificial intelligence, he studied cognitive psychology and organizational behavior.

Have questions about Innovation Games® for Customer Understanding: London? Contact Conteneo Inc.
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When & Where

Euston House
24 Eversholt Street
NW1 1AD London
United Kingdom

Monday, May 14, 2012 at 8:00 AM - Tuesday, May 15, 2012 at 5:30 PM (BST)

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Conteneo Inc.

When people work together to their full potential, amazing things happen. And we believe that the best way to reach that potential is through the power of collaborative play and serious games.

Our mission is to use collaborative play to empower people and organizations to work better together, with their colleagues, customers and partners – no matter where they are in the world. This mission guides our products, informs our services and drives our social and civic engagement.

Learn more at www.conteneo.co.

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Innovation Games® for Customer Understanding: London
London, United Kingdom Events Class

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