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Innovating with the Business Model Canvas

General Assembly

Monday, July 2, 2012 from 6:00 PM to 7:30 PM (EDT)

New York, United States

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Single Ticket Ended $30.00 $1.59

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Event Details

Innovating with the Business Model Canvas

Monday, July 2nd from 6:00 - 7:30 pm

Jacob Cohen, Principal Experience Strategy, Frog Design

Start your startup, rework your pivot or steer the corporate ship to new waters, business modeling is a highly effective way to discover new opportunities. We'll begin with an introduction to how this incredibly popular system works. We'll discuss the various methods of use and how each element of the business model canvas connects into the other. You know that your company has a lot of variables; from internal costs, to finding customers, to working with external partners, to deliver your product. Using the business model canvas we're able to explore these variables and dive into what each one means to your business.

This class is for entrepreneurs working on their next startup idea, hoping to get greater clarity on their current plan and anyone working for a business that's looking to innovate.

Jacob Cohen is currently Principal Experience Strategy at frog design. He brings 12 years of digital experience design and brand knowledge to the frog NY team. Well versed in a blend of knowing and doing, he''s developed strategy, designed user experience, and managed the development of hundreds of web experiences across sectors from industrial to fashion.  Previous to joining frog Jacob was Senior Strategist overseeing digital at Wolff Olins' New York office. While there he helped to re-brand The Smithsonian Institute, developed a future facing product strategy for Call of Duty, worked closely with Microsoft on a variety of projects and crafted the digital experience for the first modern Arab art museum in the Middle East: Mathaf.  He is a graduate of Emerson College and attended New School University for a Masters in International Affairs.  He teaching business and brand strategy for startups at General Assembly in NY, is a regular panel speaker and was recently on the ArtDirectorsClub Interactive jury.
Have questions about Innovating with the Business Model Canvas? Contact General Assembly

When & Where

902 Broadway, 4th Floor
New York, 10010

Monday, July 2, 2012 from 6:00 PM to 7:30 PM (EDT)


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Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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