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Increasing Traffic through Content Marketing


Thursday, July 25, 2013 from 7:30 AM to 9:00 AM (EDT)

Increasing Traffic through Content Marketing

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Member   more info Ended $7.50 $0.00
Early Bird Non-Member   more info Ended $10.00 $0.00
Member   more info Ended $10.00 $0.00
Non-Member   more info Ended $20.00 $0.00
Student   more info Ended $5.00 $0.00

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Event Details

MarketingExperiments increased blog traffic 232% with content marketing. And, you can too!


According to MarketingSherpa research, marketers say that content is among the most effective lead generation tactics, but also among the most difficult for them to execute. In this session, Pamela Markey, Senior Director of Marketing, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, will provide an inside look at how the parent company of MarketingSherpa and MarketingExperiments produces its own content, and share some research and “how to” information about content marketing.


In this session, you will learn:

  • Why so-called “free” content isn’t really free for your audience
  • How to identify your brand’s content “story”
  • How to overcome 3 common content marketing barriers

Our Speakers

Pamela Markey
Senior Director of Marketing, MECLABS
Pamela builds strategic partnerships, plans promotional initiatives, and is responsible for all communication- and marketing-related activities. If it impacts a MECLABS brand, it goes through Pamela. Before joining the team in June 2009, Pamela worked for seven years as a wireless marketing manager at Bell Canada, during which time she spearheaded marketing communications for the national Solo Mobile and Bell Mobility brands. Pamela’s work has been recognized at Cannes, the CLIOs, and the Canadian Marketing Awards among others. She started her marketing career at Microsoft while completing her Bachelor of Commerce degree at Dalhousie University.

Daniel Burstein
Director of Editorial Content, MECLABS
Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with our team of reporters to dig for actionable information while serving as an advocate for the audience. Daniel is also a frequent speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware and BEA Systems. Daniel has 13 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.


Our Sponsors

Many thanks to our sponsors, the Fairfield Inn & Suites Butler BoulevardConscious Eats (a social enterprise of Character Counts! Jacksonville), the Jacksonville Business JournalFolio Weekly, and Advantage Business Magazine.

Have questions about Increasing Traffic through Content Marketing? Contact JAMA
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When & Where

Fairfield Inn & Suites by Marriott - Jacksonville
4888 Lenoir Ave
Jacksonville, FL 32216

Thursday, July 25, 2013 from 7:30 AM to 9:00 AM (EDT)

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The American Marketing Association, Jacksonville Chapter (JAMA) is the leading marketing organization for professional development, education, inspiration, and networking in the Northeast Florida region.

Recognized as one of the fastest growing chapters in the country, we are comitted to cultivating exceptional marketers through relevant monthly meetings, seminars and special events.

  Contact the Organizer
Increasing Traffic through Content Marketing
Jacksonville, FL Events Networking

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