Increasing Profits by Delivering Great Customer Experience: The 6 Disciplines for Achieving the Full Business Potential
Thursday, April 25, 2013 from 3:30 PM to 7:00 PM (PDT)
Costa Mesa, CA
Apr 25 • Thursday • 3:30-7:00p • OC-Costa Mesa • Presentation, Roundtable Dinner, Booksigning Reception
"Increasing Profits byDelivering Great Customer Experience"
Customer experience is the greatest untapped source of both decreased costs and increased revenues across a breadth of industries — but not because it makes your customers feel warm and fuzzy, and not if it’s just a slogan. Customer experience leads to profits — if you treat it as a business discipline.
To make the leap from incremental improvements to breakthrough transformation, companies must routinely perform a set of sound, standard practices. These practices fall into six high-level disciplines: strategy, customer understanding, design, governance, measurement, and culture. Collectively, the disciplines represent the most important things that the best companies we know of do to be great at customer experience.
Join us Thursday afternoon, 3:30-7:00p, April 25th, when Kerry Bodine, Vice President & Principal Analyst, Customer Experience at Forrester Research, and coauthor of Outside In will share insights on:
When you treat Customer Experience as a business discipline, it leads to profits.
..S u m m a r y a n d o t h e r D e t a i l s..
Attire - Business (This venue is a private executive dining and business club.)
If you would like to share transportation to this OC event, let us know when you register.
Valet only - Complimentary, SoCal BMA event attendees (Gratuity to parking attendant is appreciated.)
Event - Presentation, Roundtable Dinner, Book Signing Reception
Increasing Profits by Delivering Great Customer Experience:
The 6 Disciplines for Achieving the Full Business Potential
Where - Center Club - 650 Town Center Drive - at the Garden Level - Costa Mesa 92626
(adjacent the Segerstrom Center for the Arts, formerly known as OC Performing Arts Center)
Date & Time - April 25, Thursday, 3:30p-7p
3:30p - Doors open for Check In
3:45p - Program - (A light dinner will be served. Our book signing wine reception will top-off the evening.)
7:00p - Event Ends
General Admission - Register NOW!
$70 - Members and Non-members
Thank You to our Event Sponsors...
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Equipping and empowering today's business marketing leaders, Business Marketing Association, Southern California Chapter (SoCal BMA) connects its members with the kind of knowledge, people, and programs that make achieving their b2b company objectives more efficient and effective. SoCal BMA serves the greater Los Angeles area, Orange County, San Diego, and the Inland Empire.
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