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SoCal BMA's 'Leading Edge' presents...

Increasing Profits by Delivering Great Customer Experience: The 6 Disciplines for Achieving the Full Business Potential

SoCal BMA

Thursday, April 25, 2013 from 3:30 PM to 7:00 PM (PDT)

Costa Mesa, CA

Increasing Profits by Delivering Great Customer...

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Ticket Type Sales End Price Fee Quantity
General Admission
Members and Nonmembers
Ended $70.00 $4.49

Share Increasing Profits by Delivering Great Customer Experience: The 6 Disciplines for Achieving the Full Business Potential

Event Details

Sponsored by  Young Company  •  Steve Giraud Photography  •  OmniPlatform

Image - The Center Club - BarImage - Logo - The Center Club B&WPhoto - The Center Club - Lounge Metal Screen

Apr 25 • Thursday • 3:30-7:00p • OC-Costa Mesa • Presentation, Roundtable Dinner, Booksigning Reception

Image - Book - Outside In - Kerry Bodine & Harley ManningPhoto - Kerry Bodine - Forrester Research

"Increasing Profits byDelivering Great Customer Experience"
 The 6 Disciplines for Achieving the Full Business Potential"

 Kerry Bodine
 Vice President & Principal Analyst, Customer Experience  Logo - Forrester Research

 coauthor of "Outside In: The Power of Putting Customers at the Center of Your Business"

Customer experience is the greatest untapped source of both decreased costs and increased revenues across a breadth of industries — but not because it makes your customers feel warm and fuzzy, and not if it’s just a slogan. Customer experience leads to profits — if you treat it as a business discipline.

To make the leap from incremental improvements to breakthrough transformation, companies must routinely perform a set of sound, standard practices. These practices fall into six high-level disciplines: strategy, customer understanding, design, governance, measurement, and culture. Collectively, the disciplines represent the most important things that the best companies we know of do to be great at customer experience.

Join us Thursday afternoon, 3:30-7:00p, April 25th, when Kerry Bodine, Vice President & Principal Analyst, Customer Experience at Forrester Research, and coauthor of Outside In will share insights on:

  • Why customer experience means billions to business
  • What key practices boost your organization to reach customer experience excellence
  • How to find your natural path to customer experience maturity


When you treat Customer Experience as a business discipline, it leads to profits.

About Kerry Bodine

..S u m m a r y   a n d   o t h e r   D e t a i l s..

Attire - Business (This venue is a private executive dining and business club.)

Transportation
If you would like to share transportation to this OC event, let us know when you register.

Parking
Valet only - Complimentary, SoCal BMA event attendees (Gratuity to parking attendant is appreciated.)

Event - Presentation, Roundtable Dinner, Book Signing Reception
 Increasing Profits by Delivering Great Customer Experience:
The 6 Disciplines for Achieving the Full Business Potential

Where - Center Club - 650 Town Center Drive - at the Garden Level - Costa Mesa 92626
                   (adjacent the Segerstrom Center for the Arts, formerly known as OC Performing Arts Center)

Date & Time - April 25, Thursday, 3:30p-7p

Schedule
3:30p - Doors open for Check In
3:45p - Program - (A light dinner will be served. Our book signing wine reception will top-off the evening.)
7:00p - Event Ends

Cost
Advance Registration Discount Rate
- Ended Thur, Apr 18
$55 - Non-members

$40 - SoCal BMA Members (Professional & Young Professional)
- requires code
$35 - Student Members - requires code

General Admission - Register NOW!
$70 - Members and Non-members

Contact SoCal BMA

Thank You to our Event Sponsors...

Young Company is an Orange County based advertising agency focused on building brands and growing companies through cost-effective marketing communications. We work for both local and national clients providing a mix of services, tailoring each engagement to your needs.

 Logo - Young Company

Logo - Steve Giraud Photography Orange County, California photographer Steve Giraud specializes in digital photography for advertising agencies, corporations, design firms and merchants to the Orange County and Los Angeles Metro area, and throughout the United States.
OmniPlatform provides enterprise technology and cloud delivered services to clients in the United States and internationally.  Our latest product lines service the process needs of Start-ups, SME's and Fortune 500 corporations.


Logo - OmniPlatform

Make this your first event as a SoCalBMA Member, and Save on your Event Registration.

Simply visit our
website to join online - Business Marketing Association, Southern California Chapter


Greater Los Angeles  •  Orange County  •  San Diego  •  Inland Empire
info@socalbma.org  • 866.318.8363  •  http://www.SoCalBMA.org

Have questions about Increasing Profits by Delivering Great Customer Experience: The 6 Disciplines for Achieving the Full Business Potential? Contact SoCal BMA

When & Where


Center Club
650 Town Center Drive
at the Garden Level
Costa Mesa, CA 92626

Thursday, April 25, 2013 from 3:30 PM to 7:00 PM (PDT)


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Organizer

SoCal BMA

Logo - SoCal BMA

BMA is the world's premier community devoted exclusively to advancing the business-to-business marketing profession.


Equipping and empowering today's business marketing leaders, Business Marketing Association, Southern California Chapter (SoCal BMA) connects its members with the kind of knowledge, people, and programs that make achieving their b2b company objectives more efficient and effective. SoCal BMA serves the greater Los Angeles area, Orange County, San Diego, and the Inland Empire.


 

 

 

 

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