Firecat First Friday April: Measuring Success with Google Analytics
- Business & Professional
- Peer 1 Hosting, San Antonio TX
Inbound marketing is a popular, proven technique for driving and nurtured qualified leads to your business online. Inbound marketing platforms facilitate offering juicy content assets to people online, then developing a relationship with them, tracking the effectiveness of your marketing and outreach efforts.
We'll look at HubSpot, InfusionSoft, and other tools (including free and low-cost open source options) that help you create a full-circle, effective online marketing presence that will allow you to measure and continuously improve.
Susan Price and Rebecca Reser of Firecat Studio will lead us through discussion of Inbound Marketing techniques and tools, with brief demos of HubSpot and InfusionSoft.
Firecat Studio is an interactive agency headquartered in San Antonio, Texas. We create and maintain websites, mobile websites and apps, email/enews campaigns, and social media campaigns for business. We specialize in combining user-centered design, analytics, SEO/SEM, usability studies and surveys with smart strategy to meet business goals. We help organizations select and integrate web, email, social media and other marketing and PR tools and techniques so they work together to meet business goals.
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