Inbound Marketing for Entrepreneurs
Instructor: Dharmesh Shah, CTO, HubSpot
Entrepreneurs don’t have big marketing budgets – and with inbound marketing, they don’t need to. This class will cover some of the basics of inbound marketing with a focus on simple tactics to attract more website visitors and convert them into leads/customers.
1. What inbound marketing is and why it's important
2. Simple, actionable tips to attract people on the web
3. Answers to some of the most common questions about inbound marketing
Dharmesh Shah is the founder/CTO of HubSpot, blogger at OnStartups.com and author of the runaway hit book “Inbound Marketing”. Note: Dharmesh does not usually write about himself in the third person.
When & Where
Intelligent.ly helps rapidly scaling startups grow their managers into highly effective leaders through its management development Exchange program (new managers), EMERGE program (individual contributors), company communication workshops, and special events.
Founded in 2012 by Sarah Hodges and Dave Balter as a way to connect the tech community, Intelligent.ly is Boston’s go-to organization for leadership development.