About the Program
Do you have an online store? Are you looking to increase visibility to your store through the web? This seminar will give you a high-level understanding of how to increase your online visibility to your store though Search Engine Optimization (SEO), Local SEO, and Pay-Per-Click (PPC) advertising. We will also do a live website audit for one participant in the audience, reviewing their site for key SEO factors, usability and conversion factors, which will allow participants to apply key concepts to a real project during the seminar.
About the Presenter
Heather Schwartz has been with Anvil Media for 4 years focusing on paid search and SEO initiatives for clients. Heather has been published in industry publications such as PPC Insider, spoken at local Portland events like SEMpdx, in addition to contributing to PPC specific whitepapers at Anvil. Heather also holds her Google AdWords and Analytics certifications. As Senior Account Executive, Heather has been the lead on eCommerce accounts such as Lucy Activewear as well as non-profit accounts such as The Nature Conservancy andInternational Rescue Committee. Heather is also dedicated member of the Portland Advertising Federation(PAF) co-chairing PAF’s internship program, COLABORATORY.
Admission is $20 in advance and $25 at the door.
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When & Where
Mercy Corps Northwest
Do you feel stuck in your business because of lack of information? Classes at Mercy Corps Northwest offer you a deep exploration in a range of business topics covering technology, marketing, finance, law, and more. Our classes give you actionable tools to apply directly to the business problems you are facing today. We also create a forum help you to connect with entrepreneurs just like you and develop a stronger network.
Classes are taught by professionals who are experts in their fields. They bring a diverse set of knowledge to the classroom, and are receptive to individual business problems. Learn more about our presenters.
Mercy Corps Northwest works to assist motivated low-income individuals improve their lives through starting or expanding a small business. We provide funding, matched savings and other services that help clients increase their economic self-sufficiency through self-employment.
More information on Mercy Corps Northwest and our other services can be found at www.mercycorpsnw.org