" rel="stylesheet">
Skip Main Navigation
Page Content
This event has ended

Improve ROI with Customer Lifetime Value Segmentation

OC Marketing Analytics

Weekly Event - Every Thursday: 6:00 PM (PST)

Improve ROI with Customer Lifetime Value Segmentation

Share Improve ROI with Customer Lifetime Value Segmentation

Event Details

Is a college student worth more to a bank than a mid-level manager?  Absolutely!  


Customer Lifetime Value (CLV) is the present value of the future cash flows attributed to the customer relationship. In other words, what is your customer worth over their lifetime?  Some customer groups are a lot more valuable than others, and sometimes the results are surprising.  Using customer lifetime value as a marketing metric places greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.  Each CLV segment is likely to respond differently to various components of the marketing mix (product features, messaging/promotions, pricing strategies, and distribution preferences).

In this course, you will learn how to measure and increase your Customers’ Lifetime Value (CLV) and to target specific marketing efforts towards customers with the highest value.  You will get hands-on experience with three Customer Lifetime Value data sets (from Acura, Marriott, and a local retailer) and learn how to apply CLV to make more profitable decisions for your organization.

Laptops and software provided.

Dinner provided.

Course required for Consumer Analytics Certificate.  Please use registration code if you have pre-paid for Consumer Analytics modules.

Have questions about Improve ROI with Customer Lifetime Value Segmentation? Contact OC Marketing Analytics


Business Expo Center
1960 S Anaheim Way
Anaheim, CA 92805

Weekly Event - Every Thursday: 6:00 PM (PST)

  Add to my calendar


OC Marketing Analytics

Orange County Marketing Analytics (OCMA) was founded in 2011 by Sunil Thomas and Ray Benedicktus.  OC Marketing Analytics provides marketing research solutions and analytics-based training services to companies and marketing professionals in the Orange County, CA marketplace.  Training services are either (1) hosted in executive style conference or classroom facilities or (2) provided on-site to marketing teams in client companies.  OCMA also provides research and analytics consulting services, including advisement and execution for local and international data collection projects, data analysis, and analytics process integration.

  Contact the Organizer
Improve ROI with Customer Lifetime Value Segmentation
Anaheim, CA Events Business

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.