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IG's Fall Trend School: Gender Issues

Deep Focus

Tuesday, December 10, 2013 from 9:00 AM to 4:00 PM (PST)

IG's Fall Trend School: Gender Issues

Registration Information

Registration Type Sales End Price Fee Quantity
Single Seat Ended $2,500.00 $0.00
Discounted Group Rate   more info Ended $2,000.00 $0.00

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Event Details

Trend Schools help brands and companies gain the awareness and strategic vision necessary to connect with young consumers in new and innovative ways. Part grad class, part mini-conference, part networking event, Trend School goes beyond what's happening with young consumers by delving into why they do what thedo.

In our upcoming Trend Schools in Los Angeles and New York, we will explore what gender means for young people today, and how it effects their consumption. By uncovering how young people are bending, flipping, and reclaiming gender norms, Trend School will help marketers better understand how to be relevant in an increasingly gender-neutral world.

These daylong interactive sessions will outline the trends, issues, and mindsets that define today’s Man and Woman.  Our insights into modern gendemarketing, sex, and dating will provide tangible takeaways and foster new thinking to help brands connect more effectively with consumers.

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Consumer panelists talk about their changing relationships with brands

Have questions about IG's Fall Trend School: Gender Issues? Contact Deep Focus

When & Where

Creative Artists Agency (CAA)
2000 Avenue of the Stars
Los Angeles, CA 90067

Tuesday, December 10, 2013 from 9:00 AM to 4:00 PM (PST)

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Deep Focus

Deep Focus is the first creative agency to offer a full continuum of integrated services — from research and insights through creative development and activation — focused on leveraging the mindset and influence of the Millennial generation. For nearly 15 years, our syndicated Cassandra Report has been the leading ongoing study of youth trends, behaviors, and preferences in the US.


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