IG's Fall Trend School: Gender Issues
Tuesday, December 10, 2013 from 9:00 AM to 4:00 PM (PST)
Los Angeles, CA
San Francisco, California
London, United Kingdom
Trend Schools help brands and companies gain the awareness and strategic vision necessary to connect with young consumers in new and innovative ways. Part grad class, part mini-conference, part networking event, Trend School goes beyond what's happening with young consumers by delving into why they do what they do.
In our upcoming Trend Schools in Los Angeles and New York, we will explore what gender means for young people today, and how it effects their consumption. By uncovering how young people are bending, flipping, and reclaiming gender norms, Trend School will help marketers better understand how to be relevant in an increasingly gender-neutral world.
These daylong interactive sessions will outline the trends, issues, and mindsets that define today’s Man and Woman. Our insights into modern gender marketing, sex, and dating will provide tangible takeaways and foster new thinking to help brands connect more effectively with consumers.
When & Where
Noise/The Intelligence Group
Noise/The Intelligence Group is the first creative agency to offer a full continuum of integrated services — from research and insights through creative development and activation — focused on leveraging the mindset and influence of the Millennial generation. For nearly 15 years, our syndicated Cassandra Report has been the leading ongoing study of youth trends, behaviors, and preferences in the US.