Trend Schools help brands and companies gain the awareness and strategic vision necessary to connect with young consumers in new and innovative ways. Part grad class, part mini-conference, part networking event, Trend School goes beyond what's happening with young consumers by delving into why they do what they do.
In our upcoming Trend Schools in Los Angeles and New York, we will explore what gender means for young people today, and how it effects their consumption. By uncovering how young people are bending, flipping, and reclaiming gender norms, Trend School will help marketers better understand how to be relevant in an increasingly gender-neutral world.
These daylong interactive sessions will outline the trends, issues, and mindsets that define today’s Man and Woman. Our insights into modern gender marketing, sex, and dating will provide tangible takeaways and foster new thinking to help brands connect more effectively with consumers.
When & Where
For almost 20 years, the Cassandra Report has been the leading ongoing study of youth trends and behavior in the U.S. As the critical decision-making tool for the world’s top companies, the Cassandra Report exists to ensure that our clients are relevant today and equipped for tomorrow. The report identifies emerging movements in popular culture, often well before they enter the mainstream, and translates the data and observations into fresh ideas and breakthrough strategies for leading companies, brands, and institutions.