IEEE - SXSW 2012 Next Stage presents: Maywa Denki
Monday, March 12, 2012 from 5:00 PM to 6:00 PM (PDT)
Maywa Denki is an unforgettable Japanese performance art unit led by Novmichi Tosa that has taken Asia by storm. One part musical performance, one-part toy company and one part cultural icon, Maywa Denki is widely recognized for its exhibitions, live stage performances, music, viral videos and collectible toys, electronic instruments and other merchandise. Clothed in the typical working uniform of the Japanese electronics factories of the seventies, Maywa Denki embodies the values of the small-to-medium-sized enterprises that once supported Japan during its high-growth period. This "product demonstration" will showcase a number of Maywa Denki original and nonsense instruments, including Melodica, Otamatone, percussion drums and other surprising devices. Novmichi Tosa will engage the SXSW audience in his art and his mission with surprising insight and a sense of humor. Sponsored by IEEE Standards Association.
Austin Convention Center Exhibit Hall 3/4, 500 E Cesar Chavez St, Austin, TX
SXSW Event schedule for this event: http://schedule.sxsw.com/2012/events/event_OE00933
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The IEEE Standards Association (IEEE-SA) provides an open environment that unites some of the world’s best and brightest minds to objectively explore, nurture and advance global technologies. Participation in the IEEE-SA is open to professionals of all ages, and includes developers, engineers, designers, inventors, entrepreneurs, technologists, students and academics from over 160 countries, from any industry and/or sector. IEEE-SA participants work together to envision the future, identify opportunities and create more efficient, safe, interoperable, profitable, sustainable and responsible technologies for the future.