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IEEE Consumer Electronics Society - October 26, 2010

IEEE Consumer Electronics Society

Tuesday, October 26, 2010 from 6:30 PM to 8:30 PM (PDT)

IEEE Consumer Electronics Society - October 26, 2010

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IEEE Consumer Electronics Society - Oct 26, 2010 Ended Free  

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Event Details


Use of Serial flash in Consumer Electronics

Sponsored by Macronix America - Free Admission

Speaker: Salman Rashid, Sr. Director Marketing, Macronix America



Meeting Place NVIDIA - 2800 Scott Blvd., Building E, Santa Clara
Click here to see overhead photo of venue
Meeting Time

October 26, 2010
Meetings start at 6:30pm with pizza & drinks. 
The talk starts at 7:00pm, and the meeting ends at 8:30pm. 




The electronics industry has witnessed a dramatic shift to serial interfaces in recent years. Parallel ATA is transformed into Serial ATA (SATA), traditional SCSI has given way to SAS (serial attached SCSI), PCI is being superceded with PCI Express. Similarly for the NOR flash market, parallel NOR flash is being fast replaced with serial flash devices. The primary serial interface of choice used in serial flash is the SPI (Serial Peripheral Interface). The use of these serial flash devices in consumer electronics has proliferated. There are several advantages in switching to serial interface. In this talk, we will explore some of the benefits of using serial flash over parallel flash, go over the many flavors of serial flash, and discuss some of the issues involved in the use of serial flash in consumer electronics.  


Salman Rashid has over 20 years experience in the hi-tech industry.  Starting with Apple, Inc. in their developer marketing team, he moved to NEC Electronics (Elipda) as a DRAM Marketing Engineer in 1996.  Since 1999, he has been working in the Flash Memory industry with companies like SST, Spansion, and currently with Macronix America.  Salman's responsibilities at Macronix include business development, marketing communications, product definition and support, as well as reference design activities with partner companies.
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When & Where

2800 Scott Blvd.
Building E
Santa Clara, CA 95050

Tuesday, October 26, 2010 from 6:30 PM to 8:30 PM (PDT)

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IEEE Consumer Electronics Society - October 26, 2010
Santa Clara, CA Events Conference

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