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IEEE Consumer Electronics Society - Dec 4, 2012

IEEE Consumer Electronics Society

Tuesday, December 4, 2012 from 6:30 PM to 8:30 PM (PST)

IEEE Consumer Electronics Society - Dec 4, 2012

Ticket Information

Type End Quantity
IEEE CES - Dec 4, 2012, Macronix Ended Free  

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Event Details



Serial NOR FLash: Back to the  Future

 (and annual chapter officers election)



 Sponsored by Macronix - This event is Free

      Manish Gulati, Sr. Marketing Manager, Macronix America Inc.
  Michael A. Wang, Sr. Field Application Manager, Macronix America Inc.



Meeting Place NVIDIA - 2800 Scott Blvd., Building E, Santa Clara
Click here to see overhead photo of venue
Meeting Time

December 4, 2012

Meetings start at 6:30pm with pizza & drinks. 
The talk starts at 7:00pm, and the meeting ends at 8:30pm. 

 Fees paid at door

Non-IEEE members - $10
IEEE members - $5
IEEE CES and IEEE Student members - Free


The electronics industry has witnessed a dramatic shift to serial interfaces in recent years. Parallel ATA is transformed into Serial ATA (SATA), traditional SCSI has given way to SAS (serial attached SCSI), PCI is being superceded with PCI Express. Similarly over the years, Flash requirements in the embedded space have evolved - from Parallel NOR to Serial NOR interface.  The primary serial interface of choice used in serial flash is the SPI (Serial Peripheral Interface). The use of these serial flash devices in consumer electronics has proliferated.  Today, as embedded applications become increasingly complex, the flash density requirements have grown as well. System designers are increasingly looking for choices when selecting higher flash memory densities to store their code and/or applications. In this talk, we will begin with a discussion on market trends and explore the evolution of serial flash from single-input single-output to multi-in, multi-out.


Manish has over 15 years of experience in the semiconductor industry.  During the early part of his career, he worked in process & product engineering positions at AMD & Watkins Johnson.  For the last 10 years, Manish has been in Marketing & Business Development roles at Cypress Semi, FormFactor & Macronix.  In his current role at Macronix, Manish's responsibilities include Marketing, Marketing Communications, Product Support as well as reference design activities with partner companies. 
Michael has over 18 years experience in the semiconductor/ IT industry and currently works for Macronix as a Sr. Field Applications Manager performing strategic alliances, reference design and support activities with key accounts. Previously, Michael has worked for VIA Technology, Fujitsu Microelectronics and has received his BSEE from UCSD, and MSEE and MBA both from Santa Clara University.









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When & Where

2800 Scott Blvd.
Building E
Santa Clara, CA 95050

Tuesday, December 4, 2012 from 6:30 PM to 8:30 PM (PST)

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IEEE Consumer Electronics Society - Dec 4, 2012
Santa Clara, CA Events Conference

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