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ideas2apps: how to build an app business

iworkdigital.com LLC

Monday, June 24, 2013 from 6:30 PM to 9:30 PM (PDT)

ideas2apps: how to build an app business

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended $20.00 $1.49
General Admission Ended $25.00 $1.62
Vendor Table Ended $100.00 $3.49

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Event Details


Do you have an app idea? 

If you have been thinking about building an app for sale on iTunes or Google Play Market, this is the event for you. If you have an business and think you need an app (you do- maybe a few) this is also the place to be.

  • How do you protect your app idea?
  • How do you take an idea and build an app?
  • How do you design an app people want to use?
  • How is an app developed?
  • How do you market your app & gain new users?
  • How do you monetize your app?
  • What business functions can you automate with an app? 

These and more questions are answered June 24, 2013 @ 6:30PM - 9:30 PM. Come learn about the App Development process for you, your venture or your existiing business @ Cross Campus. Michael Devellano is a principal of iworkdigital.com a boutique mobile app development and design shop. 

With over 15 years in the wireless and mobile application development industry this will be a chance to understand end to end how to successfully launch your idea into an iPhone, iPad and/or Android application.

Moderator: Ryan Azlein, Partner at Stubbs Alderton & Markiles, LLP


6:30-7:00 - Arrival & Networking
7:00-7:35 - Intro to ideas2apps Methodology
7:45-8:00 - Ideas Pitch! Open Mic
8:00-8:15 - Break
8:20-9:00 - Panel of app experts, Q&A
9:00-9:30 - Networking & Close


Meet the Expert Panelists: 



 has spent 20 years in the wireless and application development space with companies such as Rhythms, RIM (BlackBerry) and Rogers Wireless. He was the founder of a social music network which grew to over 4 Million users; was a co-founder of , an early stage iPad; and Force.com, a platform for sales organizations. He is a principal of  LLC a boutique mobile application development shop with a team of 25+ designers and software developers.  

will take us through the end-to-end considerations and provide insight into taking an idea from nascent stage, to validation, planning, design, development, and to successful launch & monetization.




Eli Calderón Morin (right)

Eli has been an early member of some of the fastest growing, game changing, and innovative mobile companies in the world (AdMob, SnapTell, Mojiva, & InMobi). Through his experience he has focused on hyper-revenue growth and business development globally and within the US by managing a variety of full stack demand & supply relationships which have include work with Brands, Agencies, Local & Performance Advertisers, mobile publishers, App Developers, and building app dev communities.  

Eli received his B.A. from the University of California Irvine in Arts & Humanities and holds a certificate in Entertainment & Media Management from the UCLA Anderson School of Management. He is the Chairman & Founder of Mobile Monday Silicon Beach (a mobile non-profit) and recently joined OpenX (Samsung $22M) to ramp up their mobile initiatives. In addition he holds numerous advisory positions in the mobile industry and currently lives between Pasadena/ Palo Alto California.  Eli can be reached at eli@momosiliconbeach.com or (626) 817-3440 for advisory roles or other projects.

*AdMob acquired by Google $750M

*SnapTell acquired by Amazon 



Mobile Monday Silicon BeachMobileMonday™ (MoMo) is a monthly networking event and open community platform to explore the intersections of mobility and technology. Through the gathering of mobile industry visionaries, developers, and influential individuals Mobile Monday holds monthly networking events to share ideas, demo products, and discuss trends from both local and global markets.


David Teichner

David Teichner is a passionate executive with experiences in building businesses from scratch, raising multiple rounds of capital, team building and doing whatever it takes to win! He has great relationships and enjoys applying his knowledge and contacts to move businesses forward, regardless of size. While entrepreneurial, Teichner is strategic in his approach and never backs down from any challenge.

David Teichner is the CEO of Yowza!!.  Yowza!! is the leading mobile coupon app. Founded in '09, Yowza!! has a large userbase nationwide with tens of thousands of retail locations advertising their offers on the app.

He also founded Discounts4me and CEO/Chairman at Channel M (12 years).



konrad gatien

 Konrad Gatien

Konrad is a partner of the Firm, and co-chair of the Branding Strategy and Content Protection Practice Group. Prior to joining Stubbs Alderton & Markiles, LLP, Konrad was a partner at Keats McFarland & Wilson, LLP.

Konrad is involved in all aspects of brand creation, promotion and protection, assisting clients in the selection and adoption of brand names, securing copyrights and trademarks worldwide, and running specialized global enforcement programs.

Konrad has been the lead litigation attorney for some of the world’s most recognized brands. He has successfully maintained actions involving complex copyright and trademark matters, unfair competition, trade secrets, trade dress and right of publicity violations. Konrad has obtained temporary restraining orders, seizure orders and preliminary injunction orders, and secured multi-jurisdictional seizures of counterfeit goods. He has successfully recovered domain names for leading brands and celebrities through the World Intellectual Property Organization and National Arbitration Forum.

Konrad’s prosecution practice includes overseeing the registration of more than 1000 trademarks in domestic and international markets for clients in the apparel, entertainment, fitness, hospitality and new media industries.

Konrad’s transactional work in new media involves drafting a wide variety of Internet agreements including privacy policies, terms of use, and intellectual property notices. His entertainment practice includes negotiating and drafting production, licensing and distribution agreements for world-famous characters, people and products. Konrad has supervised intellectual property investigations and negotiated purchase, sale, and co-existence agreements for various intellectual property assets.




Ryan Azlein

Ryan Azlein is a Partner with the Firm.  Ryan advises a wide range of both public and private clients, focusing on emerging growth, development stage and middle-market companies as well as venture capital firms, angel investors and strategic investors.  Ryan’s practice concentrates on venture capital and corporate finance, mergers and acquisitions, equity and executive compensation matters, intellectual property development and licensing arrangements, SEC reporting and disclosure, public and private securities offerings, complex partnering arrangements, and general corporate matters.

Ryan has substantial experience managing a variety of business transactions, including numerous venture capital, angel and seed financing transactions, private equity and debt financings, mergers and acquisitions in the public and private markets and public and private offerings by public companies.

Ryan also counsels companies in connection with SEC reporting requirements and registrations, federal and state securities laws, corporate governance issues, joint ventures and strategic alliances, technology and licensing issues, employee incentive plans, executive employment agreements and commercial contracts.  In addition, Ryan has expertise in advising companies in their formation process.

Ryan is actively involved in the Southern California emerging company and venture capital community.  Ryan regularly lectures to entrepreneurs, peer groups and students on various topics, including venture capital financing and issued faced by emerging growth companies.



Food and Beverages will be provided and there will be sponsor giveaways.


More info: ideas@iworkdigital.com  




 Please visit:


Have questions about ideas2apps: how to build an app business? Contact iworkdigital.com LLC

When & Where

Cross Campus
820 Broadway
Santa Monica, CA 90401

Monday, June 24, 2013 from 6:30 PM to 9:30 PM (PDT)

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iworkdigital.com LLC

iworkdigital.com LLC is a boutique mobile design and development shop.



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ideas2apps: how to build an app business
Santa Monica, CA Events Networking



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