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Idea(COMM): Instant Data Evolves a Community at SXSWi

Food+Tech Connect, Applegate & Luminary Labs

Sunday, March 13, 2011 from 12:00 PM to 2:30 PM (CDT)

Idea(COMM): Instant Data Evolves a Community at SXSWi

Ticket Information

Type End Quantity
IdeaCOMM Participant Ended Free  

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Event Details

Food+Tech Connect, Highlands Dinner Club, and The Noble Rot


SXSW Interactive 2011

Sunday, March 13

12pm to 2:30pm 

Parkside Restaurant (301 East 6th Street - Austin, TX 78701)

Event Sponsors:

Food+Tech Connect, The Highlands Dinner Club, and The Noble Rot are inviting 200 of the Food and Tech Community's most innovative entrepreneurs, government officials, technologists, and farmers to build a farm-to-table community using featured web and mobile applications, share ideas, cook up new connections, and feast on a new future of food.

The event will feature guest chefs, supper clubs, and startups at the forefront of combining food and information technology to change the consumption experience. Food for action will include the use of featured startup platforms and apps to crowd source and build a food community, connecting people at each stage of the process from farm-to-fork.

Event Agenda:

12:00 PM-  Guests arrive 

12:30 PM
  • Opening remarks
  • "Networked Food System" video launch
1:00 PM
  • Interact with Startups (Apps/Websites), enjoy small bites prepared by supperclubs, and surely imbibe
2:15 PM - Closing remarks 

2:30 PM - Event ends. Hand shakes and numbers exchange as you wander out into the Austin afternoon.


We are also looking for volunteers to help make this a great event!

 Please email, if interested:  

info at thenoblerot dot com 


Produced by:

Food + Tech

Danielle Gould is the founder of Food+Tech Connect, a digital media company that connects innovators at the intersection of food and information technology. Say hello to her at @dhgisme.

Ben Walmer is the founder of The Highlands Dinner Club, a mobile culinary and social laboratory that offers friends, new and old, a chance to collaborate, invent and produce public food events highlighting local farms, purveyors and seasonal ingredients. He is also the co-founder of the architectural and creative design firm, LIMN Architects.  http://highlandsdinnerclub.tumblr.com


Jonny Cigar and Brian Quinn of The Noble Rot, a traveling wine saloon: Dubbed “a new form of clandestine drinking” by Tasting Table New York, Noble Rot events re-envision the typical, conceptual wine tasting as a more social, informal experience in which guests are encouraged to interact with the wine, wine experts, and each other in an intimate setting. Follow The Noble Rot gents at @NobleRotNYC.



About the Venue:  Parkside Restaurant in Austin, owned and operated by legend/Chef Shawn Cirkiel, is one of the top restaurants in the city.  This casual gastro pub is intended to showcase Chef Cirkel's take on the New American Cuisine in the heart of downtown Austin. Bon Appetit magazine named parkside as one of the “Hot 10 New American Taverns.

for updates on future events, please join our mailing list:

Community Sponsors:





More to be announced soon...

Event Partners:


Have questions about Idea(COMM): Instant Data Evolves a Community at SXSWi? Contact Food+Tech Connect, Applegate & Luminary Labs
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When & Where

301 East 6th Street
(near San Jacinto Blvd.)
Austin, TX 78701

Sunday, March 13, 2011 from 12:00 PM to 2:30 PM (CDT)

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Food+Tech Connect, Applegate & Luminary Labs

Food+Tech Connect is a media and research company building a network for innovators transforming the business of food. Through news, analysis and research, we help people identify and understand market needs, emerging technologies and successful business models. Through events, we connect the leading thinkers and doers from the worlds of food, agriculture, health and technology.


For more than 25 years, Applegate has been producing high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products. Natural can mean many things, but when Applegate says their products are natural, consumers are guaranteed that the meat inside is:

• Raised without antibiotics or hormones

• From animals fed a vegetarian or 100% grass diet and treated with humane animal standards

• Free of added chemical nitrites, nitrates or phosphates

• Free of artificial ingredients or preservatives


Luminary Labs is an innovation consultancy focused on operationalizing innovation. We are passionate about helping our clients adopt, operationalize, and iterate continuously with the end goal of increasing relevancy to respond to changing economic, technological, and cultural conditions.

We are passionate about the intersection of food, health, and technology and have a particular interest in exploring how those living with diabetes may benefit from these points of connection. Our portfolio of work in this space includes helping shape Sanofi’s efforts to improve the lives of people with diabetes through innovative approaches, including the creation and launch of The DX, a digital space for stories of life and life with diabetes, as well as Data Design Diabetes, the landmark open innovation challenge.

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Idea(COMM): Instant Data Evolves a Community at SXSWi
Austin, TX Events Food & Drink

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