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[HUB Workbench] Design-Thinking 101

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Tuesday, February 19, 2013 from 5:00 PM to 7:00 PM (PST)

[HUB Workbench] Design-Thinking 101

Registration Information

Registration Type Remaining Sales End Price Fee Quantity
General Public
$10 to HUB Bay Area members with promotional code; $25 to non-members.
Sold Out Ended $25.00 $1.62

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Event Details

Interested in learning how creative companies give birth to new ideas and turn those ideas into innovative services and products? Then this is the class for you!

In a short, high-paced session we will introduce the concepts of design-thinking as they're taught at the Stanford d. school and elsewhere.  This is a hands on, project-based class taught by past and current d. school d. Leaders using design-thinking in different professional industries.

Core Design concepts:

- Empathize

- Define

- Ideate

- Prototype

- Test

Leave with a new tool for tackling challenging design problems, and..

- A bias towards action
- An ability to generate volumes of ideas
- An understanding of when to flare and when to focus during the design process
- An ability to turn ideas into drawn concepts, and drawn concepts into low-resolution prototypes
- An ability to reframe a problem statement to make it open up new solution spaces
- An understanding of Human-Centered Design (HCD) and its power to create relevant solutions

Signo Uddenberg

Team Lead & PM Research, Science & Tech at MKThink's Innovation Studio

Signo is a Stanford d. school alum and has coached both the Design for Extreme Affordability and Innovation Bootcamp class at the d. school.  Currently, he works with a team of architects, business analysts, software developers, cultural specialists, and environmental technologists to research, incubate, and enterprise new technologies and services that optimize the interface between the built environment, the natural environment, and people.  He lives in the Mission District here in SF.




About Maura Dilley

Maura Dilley is passionate about Learning and Leadership Development for Changemakers.

Maura designs and facilitates learning journeys developing a group's conciseness and capacity for social innovation, systems thinking and sustainability. She specializes in designing workshops, bootcamps and experiential learning experiences; her clients include not-profit, start-up's and corporate education. Maura holds a bachelor’s degree in International Relations and a master’s of science in Strategic Leadership towards Sustainability. She lives in San Francisco, CA. www.mauradilley.com

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When & Where

HUB San Francisco
925 Mission Street
San Francisco, CA 94103

Tuesday, February 19, 2013 from 5:00 PM to 7:00 PM (PST)

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[HUB Workbench] Design-Thinking 101
San Francisco, CA Events Conference

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