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[HUB Workbench] Building A Good Company Series - Free Introductory Session

Unnamed Organizer

Wednesday, February 6, 2013 from 6:00 PM to 8:30 PM (PST)

[HUB Workbench] Building A Good Company Series - Free...

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General Public Ended Free  

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Course overview

How can we build companies that measure results in terms of sustainability and positive impact on communities? This five part course is an intensive experience that provides entrepreneurs and executives with the concepts, tools and strategies needed to build enterprises that address economic as well as social and environmental needs. Through a series of lectures and exercises, this course will help you build a plan for creating or transforming your business.

The course will continue on February 13, February 20, March 6, March 13 and March 20. You can sign up for the entire series or for individual workshops.


By the end of this course you will be able to:

  • Understand the ingredients of a sustainable business
  • Understand best practices from industry professionals
  • Build leadership skills
  • Learn about the variety of social enterprises: non profits, for profits, environmental innovators, financial innovators and global innovators, who they are and how they are changing the economy
  • Identify innovative sources of financing social entrepreneurship
  • Select and meet with social entrepreneurship financing sources
  • Form a financial partnership with the selected financial organization
  • Develop a business plan for a social enterprise
  • Improve your level of confidence as an entrepreneur
Format will be very interactive with dias, group exercises, guest presentations and lecture/discussion from Dr. Girling.
The participants should bring their own biz issues and challenges to be discussed and brainstormed in class.


Robert Girling. The Good Company. Hill Press. 2012.

Robert Girling and Jesse Sleamaker. Readings: How to Build a Good Company. e‐book 2012

Some Additional Recommended Materials:

Noah Alper. Business Mensch. 2009

Marc Allen. Visionary Business: An Entrepreneur’s Guide to Success. 2009

Mark Durieux and Robert Stebbins. Social Entrepreneurship for Dummies (Wiley, 2011)

Daniel Esty and Andrew Winston. Green to Gold. Wiley 2009

Tony Hseih. Delivering Happiness. Business Plus Publishers 2010

Blake Mycowskie. Start Something that Matters. 2012

Tom Szaky. Revolution in a Bottle: How Terra-cycle is Redefining Green Business. Penguin 2009


About Dr. Girling and Mary O'Connor

Professor Robert Girling received his Ph. D. from Stanford University and has taught and consulted in 20countries. His previous professional experience includes teaching at the Federal University of Bahia, the Federal University of Minas Gerais in Brazil, the University of the West Indies, and American University in Washington D.C. He has consulted with the World Bank, USAID, the United Nations, and the International Center for Researchon Women. He is a social entrepreneur who co-founded LIDERE, a school improvement program in Brazil which worked with 80 schools in Northeastern Brazil and a co-founder of the Sustainable Enterprise Conference series. Professor Girling is the author of over 50 articles and books including Structures of Dependency (1973); Multinational Institutions and the Third World (1985); Education: Management and Participation (1990); A Escola Participativa (10th ed.) (2006) The Good Company (2012)

Mary O’Connor is an organizational consultant and the founder of The Institute for SocialEntrepreneurship, a training and coaching company that helps visionary entrepreneurs stimulate innovation and productivity, and create profitable businesses. She is an expert in marketing strategy and business development, with a specialty in green business strategy.  Ms. O’Connor has helped hundreds of businesses create breakthrough results using transformational technology including KPMG, New Leaf Paper, YWCA and Solar Sonoma County. She co-founded the North Bay Sustainable Business Alliance in 2007, providing a social networking forum for green business. She is a facilitator of the sustainability education program “Awakening the Dreamer, Changing theDream”. Mary is on the steering committee for the Sustainable Enterprise Conference and a fellow of the Leadership Institute for the Ecology and the Economy. A national public speaker, Mary leads presentations and workshops on Sustainable Leadership, the Power of Green Business, and Social Entrepreneurship. She graduated from Sonoma State University with a BA in Anthropology, and received her MA in Organization Development from SSU in 2006.

Have questions about [HUB Workbench] Building A Good Company Series - Free Introductory Session? Contact Unnamed Organizer
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When & Where

HUB Berkeley
2150 Allston Way
Berkeley, CA 94704

Wednesday, February 6, 2013 from 6:00 PM to 8:30 PM (PST)

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[HUB Workbench] Building A Good Company Series - Free Introductory Session
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