HUB LA WORKBENCH
Branding Seminar with ANDLAB
90-minute seminar on a unique approach in brand building. "Character Based Branding™" has been developed with the primary notion of building brand based on the nature and capacity of the brand's originator. The seminar will highlight the importance of this approach and the process of diagnosing and expressing the found identity as an effective communication element.
Sunook Park, President/Chief Creative Officer of ANDLAB
Sunook Park is an internationally recognized branding consultant in social and
business brand identity development. Sunook is the founder of ANDLAB, a Los
Angeles based brand consulting firm specializing in cross-cultural branding
projects since 1989. Sunook has been the main creative mind that gave birth
to countless brands for start–up companies as well as multi-billion dollar
corporations. His clients/projects include: BBCN Bank (Financial Institution)/
brand naming and visual marketing program development, Speedo (sports)/
product brand positioning, BENEV Company (pharmaceutical/cosmetics)/brand
naming, packaging concept, and identity development, SOAP, Inc. (sports shoes
and accessories)/ Corporate identity & branding system development, HYUNDAI
Motor Corp. (retail-automobile)/ international dealership identity and design
manual development, Samsung Corp/ corporate identity and application system
development, PacificCare (health)/ corporate identity and visual communication
guide, BellSouth Corp. (telecommunication)/ corporate identity and application,
template design, Harcourt General (entertainment)/corporate identity design,
Guidant Corp. (medical)/ corporate identity design, AGYA (UgandanYouth
Organization, NGO)/brand Identity development, MAM (Mayas for Ancient Mayan,
hieroglyphic scholars organization)/ brand identity development and positioning.
Sunook is a tenured full professor at California State University, Long Beach,
where he lectures branding subjects in its School of Art and School of Business.
He also lectures and holds branding workshops year round for multinational
corporations and social and governmental organizations worldwide.
He holds a BFA and an MFA in Graphic Design from the Art Center College of