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How to Win at Search, Social & Content Marketing - 2/22 Workshop

Vertical Measures & Clear Channel

Friday, February 22, 2013 from 8:00 AM to 11:30 AM (MST)

How to Win at Search, Social & Content Marketing -...

Registration Information

Registration Type Sales End Price Fee Quantity
Early Bird Ended $95.00 $0.00
Standard Ticket Ended $195.00 $0.00

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Event Details

Content Marketing Workshop

Registration & breakfast: 8:00am-8:30am

Program: 8:30am-11:30am

Want to learn how to take your business to the next level and reach more potential customers? Come learn about the converge of search, social media and content marketing - the newest and most effective combination of marketing tactics that integrates traditional media and internet marketing in order to consistently engage your prospects and effectively gain new customers!

The internet marketing experts from Vertical Measures have partnered with the great media minds of Clear Channel to conduct a half-day workshop focused on content strategies, development and marketing. This workshop will be led by Arnie Kuenn, President of Vertical Measures and Scott Hopeck, President/Market Manager of Clear Channel Media and Entertainment.

The curriculum will cover:

  • Developing a Content Strategy
  • Performing Keyword and Market Research for Content Ideas
  • Creating Great Content
  • Optimizing for Search & Social
  • Promoting Your Content Using Social Media and Other Methods
  • Distributing Your Content Through Multiple Channels
  • Building Links to Your Content
  • Measuring and Analyzing Success

Acclerate bookBy the end of this workshop, you’ll know how to create, implement and sustain a successful content marketing program for your organization including integration with radio media. This course will cover content strategy, research, development, promotion, distribution and optimization.

All attendees will receive a course workbook and a complimentary copy of Arnie Kuenn’s content marketing book: Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.


Who should attend:

  • CEOs and CEMs
  • Marketers responsible for products, services or solutions
  • Business owners
  • Directors/VPs/Managers – Marketing, Content Marketing, Product
  • Marketing, Marketing Communications
  • Marketing Consultants

What past attendees had to say:

"Arnie is a dynamic speaker. His topics are not only engaging, but must-hear if you want to be ahead of your competitors. He delivers quality content and we received many wonderful comments from our attendees on how they need him back for future training events. I would highly recommend Arnie as a speaker for any organization looking to reach the top. Thanks Arnie!"

--Chris Longstreet, CHA, CHT, Director – Learning Experiences, Choice University, Choice Hotels International

"Arnie gave a great presentation at the Content Marketing Strategies Conference in Berkeley covering how content, search and social media marketing can be used together to increase business. His presentation was by far one of the most educational. He is very good at ensuring the audience learns how to apply the concepts for their own business versus just telling them that they should. I am looking forward to collaborating with Arnie on some other projects in the near future and would highly recommend him as both a speaker and an educator on the subject of Internet marketing."

--Bill Flitter (Founder/CEO, Pheedo, Inc.)

Meet Your Speakers:

Arnie Kuenn

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Content Development & Marketing to Grow Your Business Online. Vertical Measures provides search, social and content marketing services, designed to help businesses improve their online presence and obtain more traffic and conversions.


Scott Hopeck

Scott Hopeck, President/Market Manager of Clear Channel Media & Entertainment will be co-presenting with Arnie and will provide insight on how to integrate radio media outlets into your content marketing plan.


Ready to dive into learning more about internet and content marketing? Register today as seating is limited!

Have questions about How to Win at Search, Social & Content Marketing - 2/22 Workshop? Contact Vertical Measures & Clear Channel

When & Where


Embassy Suites Biltmore
2630 E Camelback Rd
Phoenix, AZ 85016

Friday, February 22, 2013 from 8:00 AM to 11:30 AM (MST)


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Organizer

Vertical Measures & Clear Channel

Arnie Kuenn will be presenting this workshop and is the president of Vertical Measures. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.

Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).

Scott Hopeck, President/Market Manager of Clear Channel Media & Entertainment will be co-presenting with Arnie and will provide insight on how to integrate radio media outlets into your content marketing plan.

  Contact the Organizer

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