Registration & breakfast: 8:00am-8:30am
Want to learn how to take your business to the next level and reach more potential customers? Come learn about the converge of search, social media and content marketing - the newest and most effective combination of marketing tactics that integrates traditional media and internet marketing in order to consistently engage your prospects and effectively gain new customers!
The internet marketing experts from Vertical Measures have partnered with the great media minds of Clear Channel to conduct a half-day workshop focused on content strategies, development and marketing. This workshop will be led by Arnie Kuenn, President of Vertical Measures and Scott Hopeck, President/Market Manager of Clear Channel Media and Entertainment.
The curriculum will cover:
- Developing a Content Strategy
- Performing Keyword and Market Research for Content Ideas
- Creating Great Content
- Optimizing for Search & Social
- Promoting Your Content Using Social Media and Other Methods
- Distributing Your Content Through Multiple Channels
- Building Links to Your Content
- Measuring and Analyzing Success
By the end of this workshop, you’ll know how to create, implement and sustain a successful content marketing program for your organization including integration with radio media. This course will cover content strategy, research, development, promotion, distribution and optimization.
All attendees will receive a course workbook and a complimentary copy of Arnie Kuenn’s content marketing book: Accelerate! Move Your Business Forward Through the Convergence of Search, Social & Content Marketing.
Who should attend:
- CEOs and CEMs
- Marketers responsible for products, services or solutions
- Business owners
- Directors/VPs/Managers – Marketing, Content Marketing, Product
- Marketing, Marketing Communications
- Marketing Consultants
What past attendees had to say:
--Chris Longstreet, CHA, CHT, Director – Learning Experiences, Choice University, Choice Hotels International
When & Where
Vertical Measures & Clear Channel
Arnie Kuenn will be presenting this workshop and is the president of Vertical Measures. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.
Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).
Scott Hopeck, President/Market Manager of Clear Channel Media & Entertainment will be co-presenting with Arnie and will provide insight on how to integrate radio media outlets into your content marketing plan.