Learn How to Utilize Video from Marketing Pros:
Video is a powerful medium that engages, informs and entertains. However, you don't have to be Spielberg with a blockbuster budget to promote your products or your business effectively.
Astek is putting together a panel of video professionals who use or create video everyday, from small campaigns to large national releases, who will chat with attendees about how to begin using video. It's a casual discussion designed to answer your questions and concerns on this incredibly important marketing topic.
- How to build a basic video marketing strategy
- How to use video to market your small business
- The elements of an impactful promotional video
- Strategies and tactics for effective social promotion
- Building your brand through the power of storytelling
- How to optimize videos to be found through search
Renata Pasmanik, Director of Programs at Alter Group, a leading corporate real estate firm. She has served as a film and TV production coordinator for Harpo Productions, Geraldo Rivera and Politically Incorrect with Bill Maher
Melissa Thornley, Filmmaker, consultant and former managing director for Deluxe, a Chicago studio specializing in commercial, viral web and music videos. Melissa is also on the board of the Midwest Independent Film Festival
Kathleen Ermitage, Co-owner of Stepping Stones, which produces educational content: books, films, online/digital programs, online coursework and e-learning products. She also provides instructional design services and educational workshops.
5:30 - 6:00 Drinks
6:00 - 7:30 Thinks and Discussion
7:30 - 8:00 More Drinks
Getting to the Astek Office:
- CTA Clinton/Halsted Blue (3 blocks)
- Metra (Union Station, 3 blocks / Ogilvie, 5 blocks)
- Lot Parking ($6 for 2 hours / Adjacent)
- Paid Street Parking (Adjacent)
- Free Parking (South of Clinton Blue Line)
What's the Academy Think-n-Drink?
The Astek Academy is a program by which our team educates clients and the community about marketing and technology. We love the digital world and teaching people how to use it. Oh, and we like to make it fun because people don't come for PowerPoint slides.
The Think-n-Drink is our excuse to gather cool people together on the first Tuesday of every month, chat about a topic and consume a little vino while unwinding from a long day of work. Come to learn, network or simply hang out with the fun people at Astek!
Have fun with this BlendTec video! These are created by marketers all the time.
Will it blend?
When & Where
This event is brought to you by the Astek Academy, the educational program of Astek - a Chicago-based digital marketing and web design agency specializing in the B2B industry.
Find us at www.astekweb.com or 312.667.0121