How to start a video production company

Set up your own studio and start creating, and selling, content without breaking the bank

Demand for video production services has never been higher, with an endless array of TV channels, YouTube channels, websites and viral ads clamouring for content. Getting involved in this lucrative market doesn't have to mean spending a fortune on training and equipment – today, all you need to shoot, edit and upload video is a smartphone.

This comprehensive course provides a complete introduction to the basics of running a video production company, covering all the skills and equipment you'll need to get yourself started in this fast-growing industry.

As well as finding out about a wide range different kinds of programming and how to make it, you'll learn key business skills, including how to find and pitch to clients, how to negotiate fees and expenses, and how to market your business and your work, online and in real life.

This course is for you if...

• You're an amateur content creator aiming to turn professional
• You're a camera operator looking to set up your own business
• You run a website or YouTube channel and would like to bring your outsourced video production in-house
• You're about to produce a corporate video and are looking for cheaper options

Course description

This is a large-scale, seminar-style event which explores the technical, business and marketing aspects of setting up and growing a video production company. Topics covered on the day include:

• An overview of the video market today
• What kind of gear do I need?
• What kind of skills do I need?
• How do I get started?
• How do I find clients?
• Online video – a new world with new opportunities
• How to move up into the world of cable TV programmes
• Music rights, legal rights and basic business skills

Tutor profiles

Michael Rosenblum is a technology and digital journalism pioneer who has been on the cutting edge of the tech revolution for over 25 years. His company Rosenblum TV's renowned video production bootcamp has enjoyed global success with clients including the BBC, Conde Nast, New York Times and United Nations. He is the founder of the The Travel Channel Academy, New York Video School and NYT Television, a New York Times Company, and the largest producer of non-fiction television in the US. He also founded Current TV in partnership with Al Gore.

Lisa Lambden is the Managing Director of Rosenblum TV and runs a group of media companies based in New York, producing video journalism-driven programming, consulting on digital media projects and training thousands of people worldwide to create video content. Lisa is also the creator and Managing Director for New York Video School and a founding partner of The Travel Channel Academy. Prior to joining Rosenblum TV, she spent 17 years with the BBC, holding a wide range of positions from on-air reporter to running TV newsrooms.

Full course and returns information on the Masterclasses website