How to Quickly Attract Your Prospect's Attention
Tuesday, June 19, 2012 from 10:30 AM to 12:30 PM (PDT)
San Francisco, United States
10:30 AM - 12:30 PM
What is your prospect most interested in? Whatever it is, this should be the first thing you address in all of your marketing communication (i.e. print, online and in-person). You need to come right to the key point. Then, explain further. In a world of short attention spans, you need to assume you will only have a few seconds to catch someone's interest before they move on.