How to Protect Your Company By Protecting Your Intellectual Property

How to Protect Your Company By Protecting Your Intellectual Property

Tech companies are built on their ideas. Whether your company is a start-up, has received multiple rounds of financing, or is already public, its future success depends on protecting the proprietary technologies that are fuelling its growth and attracting its investors. Please join Gretchen Hansen, founder and CEO of online home design platform Decorist, and our panel of intellectual property attorneys from Hanson Bridgett, to learn how you and your company can use trade secrets, patent protection, trademarks, trade dress and copyrights to protect the core assets of your company and to fuel its continued success.

Speakers:

Gretchen Hansen, Founder and CEO
Decorist

Gretchen Hansen founded Decorist and serves as CEO. Gretchen has spent her career successfully developing and launching innovative products in the consumer products arena. Prior to Decorist, she held marketing leadership positions at numerous consumer-focused companies, including Clorox, Del Monte and PeoplePC. At Clorox, Gretchen launched Tilex Fresh Shower, one of the most successful new product launches in company history. At Epicurean International, she launched Simply Asia, a pan Asian food brand that was a key driver in the later sale to McCormick for $100 million. Gretchen was also an early employee at PeoplePC, an early group buying startup that raised $120 million and IPO’d at a $1 billion valuation. At PeoplePC, she was responsible for developing key partnerships, including a deal with Ford Motor Company to sell its bundled PC product to 300,000 Ford employees. A Harvard MBA, Gretchen is passionate about understanding consumers and creating products that meet their needs.

Rob McFarlane, Partner
Hanson Bridgett LLP

Rob chairs Hanson Bridgett’s Technology Practice and is a registered patent attorney. His litigation practice focuses on patent infringement matters, intellectual property disputes, and technology-related commercial disputes. He also provides his clients with counseling on a wide range of intellectual property matters relating to licensing negotiations, trademark and copyright, unfair competition, and trade secrets.

Russ Petersen, Senior Counsel
Hanson Bridgett LLP

Russ is a registered patent attorney with a degree in mechanical engineering, and has broad experience in both the mechanical and electrical arts. His practice focuses on resolving intellectual property disputes, including patent infringement litigation, counseling, technology-related commercial disputes, and other intellectual property matters such as trade secrets and trademarks.

Janie Thompson, Associate
Hanson Bridgett LLP

Janie's practice focuses on litigation and dispute resolution, with a particular emphasis on intellectual property. She has experience in a range of trademark matters from trademark clearance through enforcement and litigation of trademark disputes. Janie is also experienced in copyright and patent litigation, including cases in federal court and before the International Trade Commission.

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