Authors spend hundreds of hours writing, editing, and publishing their books only to realize their work is not done. Marketing is one of the most neglected aspects of publishing. Many authors believe that if they write it, readers will come...or in this case, buy.
The How to Market Your Book For Free Workshop is an essential opportunity for authors, publishers, and publicists to learn how to market for high returns with no to low cost. The vital information in the workshop is organized into three sections: The Plan (important aspects of creating an effective book plan), The Point (developing the theme and turning it into a message to encourage people to immediately buy the book), and The Process (101 free-to-low-cost ways to market the book). By using resources discussed in the workshop, attendees can gain the visibility, exposure, outreach, and impact that lead to skyrocketing sales and success.
The question most often asked by newly published authors is, “My book is published: Now what?” The answer: market, market, market to sell, sell, sell. Marketing is the means, not the goal; selling is the goal.
The workshop outlines the following:
- Writing Basics
- The Plan: Developing Your Book Plan
- The Author View
- The Book View
- The Audience View
- Competitive Analysis
- Market Research
- Budget and Revenue Generation
- One Page Marketing Plan
- The Point: Defining Your Message
- The Process: Identifying Your Medium
- Leverage: How to Tie Your Book to Your Success
- Publishing Basics
Attendees of the workshop will leave feeling inspired, challenged, and empowered. They will learn the importance of writing; better understand why they wrote their book, the opportunities that awaits them as an author, different marketing techniques, and how to turn one book idea into others.
Nicole Antoinette, the Unemployed to Employed Strategist, author, publisher, founder of the Suwanee Festival of Books, and owner of Faith Books & MORE Publishing is a multi-talented Warrior Mom of one. After leading large teams in corporate America for 17 years, Nicole launched her publishing firm in June 2008 by faith as promised in her life verse – “I will instruct you and teach you in the way you should go; I will counsel you and watch over you” (Psalm 32:8). She believes writers have an obligation to preserve their thoughts, experiences, creativity, and most importantly, their faith, in print, as well as other forms of media.
Anita Paul is known as “The Author’s Midwife.” She helps corporate professionals and successful entrepreneurs enhance their expertise by becoming published authors. Through her Write Your Life program, new authors overcome the struggles of writing, publishing, and marketing a book and learn how to leverage their book to achieve success. Anita is the author of several books including: Take the Mystery Out of Marketing, Write Your Life: Create Your Ideal Life and the Book You’ve Been Wanting to Write and Publishing as a Marketing Strategy.
When & Where
NAFE Atlanta, launched September 2010, provides resources and services through education, networking, and public advocacy to empower its members to achieve business success. The ultimate goal of every NAFE Atlanta program is to provide each participant with a tool, resource, or critical action item that they can integrate into their area of the business with an end result of significantly growing their organization. Members are women executives, business owners, entrepreneurs and others who are committed to taking women to the next level.