How to Make Your Product a Celebrity in the News … and Give it Legs to Keep on Running!
Become a media star …
and make your celebrity status last!
Traditional advertising is struggling with sagging revenues. Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product? Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.
Why is it untapped?
Why is publicity the best way to advertise?
What are some of the tools needed for a successful publicity campaign?
During this seminar, we will discuss:
- Why publicity is often more effective than advertising
- Why you should view reporters and producers as an inexpensive extension of your national sales force
- The importance of customizing your approach
- How to routinely extend the reach of each media placement
- The best types of content to post to post to your blog, Facebook and Twitter
- Do you need a Google+ account?
- What is content syndication and what’s the best way to start using it?
Media Relations, Inc.
350 W. Burnsville Parkway
Media Relations, Inc.
In 1987, Media Relations rocked the PR industry when we pioneered our game-changing Pay Per Interview® performance-based PR model. Since that time, our results-driven strategies have helped launch multi-million dollar businesses, and to create strong consumer demand for entirely new product categories.
We specialize in integrating traditional and digital media, social media and websites; this results in more impactful campaigns. From blogs and posts designed to increase SEO, to feature articles and TV/radio segments, we become our clients’ marketing partners.
We have more ace-in-the-hole advantages. In 1995, our parent company launched multiple award-winning Checkerboard Strategic Web Development, Inc.. Combined, we help clients complete the most advantageous sales circle: We arrange stories that drive people to websites, where they are funneled into the sales process.
Call us at 952-697-5269 or contact us through www.Publicity.com to see if your company might be a good match for our unique story-telling approach.