For website and marketing managers:
Let's talk about how to evaluate your website.
What's working? What's not?
Are you set up to turn visitors into customers?
Join us as SMPS (Society of Marketing Professional Services) and Astek presents a method by which to analyze your website and determine what elements you need to fix - or brag about.
Wine in hand, we'll walk through general topics that relate to most every website, from large referral-dependant B2B companies to small businesses who want to reach a large new audience. Topics include mobile design, SEO, data tracking, content hierarchies and engagement, among others.
It's a casual discussion where attendees' thoughts and ideas are encouraged. Feel free to bring along your own website URL to share with the group. We'll have a screen ready to help answer your questions!
- Astek's process for analyzing a website
- What user behaviors you can track on your site
- What comprises a good content strategy
- Considerations for a strong mobile presence
- What improvements you can do tomorrow without a developer
- Better expectations for redesigning a new site
John Armstrong is Astek's Account Director and frequent website consultant. He currently supervises many of Astek's client marketing programs and loves to answer the inevitable question, "How do I know my website is working?" When he's not desperate for ROI measurements, John writes for his under-utilized travel blog and is a volunteer consultant for Chicago arts groups.
Andy Swindler is the President of Astek and an entrepreneur who is passionate about using communication technology to expand our understanding of one another and how we can build better businesses. Andy is an active member of Chicago's chapter of Concisous Capitalism and sits on the boards of the Promethean Theatre Ensemble and 137 Films, which recently won the Gold Hugo for Best Documentary at the Chicago International Film Festival.
5:30 - 6:00 Drinks
6:00 - 7:30 Thinks
7:30 - 8:00 Drinks
Getting To, and Into, the Astek Office:
- CTA Clinton/Halsted Blue (3 blocks)
- Metra (Union Station, 3 blocks / Ogilvie, 5 blocks)
- Lot Parking ($6 for 2 hours / Adjacent)
- Paid Street Parking (Adjacent)
- Free Parking (South of Clinton Blue Line)
The Society for Marketing Professional Services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,000+ marketing and business development professionals working to secure profitable business relationships for their design and building companies. The Society and its chapters benefit from the support of 3,500 firms, encompassing 80% of the Engineering News–Record Top 500 Design Firms and Top 400 Contractors.
What's the Academy Think-n-Drink?The Astek Academy is Astek's teaching program that educates clients and increases community knowledge about marketing and technology. The Think-n-Drink is our excuse to get people together on the first Tuesday of every month, chat about a topic and consume a little vino while unwinding from a long day of work. Come to learn, network or simply hang out with the fun people at Astek.
When & Where
This event is brought to you by the Astek Academy, the educational program of Astek - a Chicago-based digital marketing and web design agency specializing in the B2B industry.
Find us at www.astekweb.com or 312.667.0121