There are many facets included under the marketing umbrella genre, such as advertising, social media, promotions, public relations, etc. However, one area often overlooked by businesses is partnership marketing. This area of marketing allows for businesses to collaborate with other businesses, promoting each other’s services, speaking to each other’s networks, and getting a “seal of approval” from a “trusted source”. In addition, basic partnership marketing typically does not require any major financial investment because both parties are utilizing already existing resources that they use to market their own business.
The goal of this workshop is to educate businesses about partnership marketing and provide them with guidance on how to create and implement their own marketing partnerships.
This workshop is designed to:
- Expose business owners to the power of partnering with other businesses and leveraging each other’s networks.
- Provide an informative and interactive space where business owners feel driven to brainstorm ideas to apply for immediate use in their own business.
- Teach business owners about the entire partnership marketing process from developing an initial strategy to final execution of the partnership.
Speaker: Nicole McGarrell founded Sunny Day Marketing to equip small businesses with the specific tools needed for long-term success, through customized, research-based marketing services and the sharing of informational business resources and content. Nicole can be contacted at @SunnyDayMktg or firstname.lastname@example.org.
Time: 3:00 PM - 5:00 PM
Location: NYC Business Solutions, 168-25 Jamaica Avenue, 2nd Floor, Jamaica, NY 11432
When & Where
NYC Business Solutions
NYC Business Solutions is a set of free services offered by the Department of Small Business Services to help businesses start, operate and expand in New York City. Whether you're an entrepreneur, running a small business or a large corporation, NYC Business Solutions can work for you - for free.