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How to Employ Multimedia Content for Compelling Storytelling

PR Newswire

Thursday, March 28, 2013 from 8:30 AM to 12:00 PM (PDT)

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Tipping the Engagement Scale in Your Favor: How to Employ Multimedia Content for Compelling Storytelling

The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification – a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility, share their stories and establish a connection with the digital masses consuming this information, few resources exist that are as powerful as visual, multimedia content. 

Through insightful presentations from Lou Hoffman, Jim Lin and Lee Sherman, along with a dynamic fireside chat between Michael Pranikoff and Brian Solis, this forum will highlight how leading organizations and thought leaders are leveraging visual assets and a variety of multimedia services to garner higher visibility, spark interaction, generate leads and build loyalty. During the fireside chat, Brian Solis will explore his recently released book, “What’s the Future of Business” and how the use of visuals and storytelling are going to play an even deeper role in how businesses and organizations create experiences with their audiences throughout the buying cycle.


Lou Hoffman

Lou Hoffman, CEO, The Hoffman Agency

Brian Solis, Principal, Altimeter Group

Jim Lin, Vice President, Digital Strategist, Ketchum

Lee Sherman, Co-Founder & Chief Content Officer,

Michael Pranikoff, Global Director, Emerging Media, PR Newswire

UBM Tech
303 2nd St. 9th Floor, South Tower
San Francisco, CA 94107

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