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How to Do Your Own Nonprofit Communications Audit [Webinar]

New York Council of Nonprofits, Inc. (NYCON)

Thursday, January 16, 2014 from 1:00 PM to 2:00 PM (EST)

How to Do Your Own Nonprofit Communications Audit...

Registration Information

Registration Type Sales End Price Fee Quantity
Current NYCON Member Ended $49.00 $3.44
Non-Member Ended $69.00 $4.44

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Event Details

How to Do Your Own Nonprofit Communications Audit [Webinar]
Brought to you in partnership with the Pennsylvania Association of Nonprofits (PANO)

Has your nonprofit communications plan come together in an ad hoc, on the fly, piece-by-piece kind of way? If so, you aren't alone. Most nonprofits have added new communications channels one by one. Maybe you added an email newsletter to your print newsletter. Then you started experimenting with blogging, Facebook, or Twitter. Now you are wondering whether to add Pinterest and Google+ -- all the while maintaining your print communications and media relations.

You are doing more and more, but are less and less sure it's all coming together in a way that makes sense to your participants and supporters. Your to-do list and frustration levels grow, and you wonder whether this treadmill you are on is really getting your nonprofit anywhere! A great first step to reigning in the chaos and becoming more strategic about your communications is to do a communications audit.

Kivi Leroux Miller of Nonprofit Marketing Guide has created a Do-It-Yourself Communications Audit Kit just for nonprofits that helps you chart everything you are doing, looks at what's working and what's not, and helps you plan a strategic and reasonable course forward.

During this webinar we'll show you how to self-assess your nonprofit's current communications in four essential areas:

 

  • Professionalism and Consistency: Do your communications convey the professionalism of your organization, or do they look amateur? Do your communications convey a consistent brand so supporters can recognize your organization whether they see you in the mail, on your website, or Facebook?
  • Clarity of Purpose: Are your communications as a whole and individual communications channels (e.g. email, print, Facebook), clear and specific about what your organization is doing, and what you want participants or supporters to do? Do you have calls to action that are easy to follow through? Do you share information that educates and builds rapport with supporters in addition to requesting action -- giving people content that makes them Do, Think, and Feel?
  • Relevance of Messaging: Do you present your messaging in ways that are relevant to participants and supporters? Does your messaging embrace the Six Rs: Rewarding, Realistic, Real Time, Responsive, Revealing, and Refreshing?
  • Tactical Implementation: Are you following "better" practices as you produce your communications? We'll get specific about what's expected for all of your communications channels.

Registrants will leave with Kivi’s DIY Communications Audit Kit, which includes:

  • Step-by-step instructions on what materials to gather
  • Scoring sheets and rating scales to help you evaluate your communications as a whole
  • Ranking worksheets to help you compare your specific communications against best practices and pinpoint areas for improvement
  • Suggestions for what to do next based on the results of your audit

Cost:

  • NYCON Member Rate: $49
  • Nonmember Rate: $69

Level: Intermediate

Who Should Attend: This webinar is geared toward organizations that have key staff, volunteers and

What do previous attendees have to say about this webinar?

“This webinar offered exactly what I was looking for to evaluate my nonprofit's communication materials. The content was clear and easy to follow, and the pace was good. I look forward to trying this audit and sharing my findings.”

“Appreciated that a great deal of useful information was presented in a crisp, well-organized manner, with practical (just do it) advice throughout.”

“I appreciated the hand-outs/worksheets and feel they will be invaluable as we move toward our own communication audit. It was also helpful when the presenter walked us through an example of good and not-so-effective things on particular e-newsletters, etc. Seeing actual examples is extremely helpful.”

 

 

Have questions about How to Do Your Own Nonprofit Communications Audit [Webinar]? Contact New York Council of Nonprofits, Inc. (NYCON)

When & Where


Webinar
You will be emailed phone and web login 24-48 hours prior to the event.
For questions please email: vvenezia@nycon.org


Thursday, January 16, 2014 from 1:00 PM to 2:00 PM (EST)


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Organizer

New York Council of Nonprofits, Inc. (NYCON)

Founded in 1927, NYCON is a 501(C)(3) membership-based, mission-driven, statewide association of diverse charitable nonprofit organizations. With over 2,800 members, we work to build the capacity of nonprofits and communities to enhance the quality of life through responsive, cost-effective service. Our mission-based activities are enhanced by two subsidiary corporations: Innovative Charitable Initiatives, Inc., and Council Services Plus.

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