How to Develop a Promotional Strategy
Tuesday, June 11, 2013 from 8:00 AM to 12:00 PM (PDT)
Oregon Main Street is pleased to present "How to Develop a Promotional Strategy to Engage the Public, Boost Sales, and Leverage Your District's Assets" workshop, Tuesday, June 11, 8 am to noon, Greater Douglas United Way Conference Room, 702 SE Douglas, Roseburg, Oregon.
Workshop Description: Special events and promotional activities are a great way to bring pedestrian traffic to your community, but before you launch another festival, fundraiser, or retail promotion, find out what questions to ask to make the best use of time, money, resources, and your sanity. In this workshop, learn how Livermore Downtown, Inc., a veteran California Main Street Community, uses events and promotional activities to capitalize on the town’s assets and offer ways for locals and visitors to connect. In this workshop, participants will:
- Hear about Downtown Livermore’s successful events and marketing strategies, including the first on-line Downtown Collective Gift Card Program in the country
- How to leverage events and promotion activities to generate increased foot-traffic and sale
- Building successful partnerships & keeping sponsors engaged
- Funding events and activities
- When it is time to retire or re-invent existing events or develop new ones
There are several hotel options. One option is the Holiday Inn Express, 375 W Harvard Blvd. Reservations 1.541.673.7517. Room rates for workshop attendees are: $105 king or double queen - ask for the "Main Street" rate.
Speaker Bio: Rachael Snedecor has served as the Executive Director of Livermore Downtown Inc. for the past thirteen years. Under her management, Livermore Downtown Inc. has successfully produced and facilitated downtown events that attract over a million consumers to the district each year, completed a Downtown Specific Plan, and implemented a $13 million streetscape project. In 2009, Livermore Downtown Inc., received designation as a Great American Main Street from the National Trust Main Street Center. Rachael is a current Board Member and past President of the California Main Street Alliance. Prior to downtown, Rachael was the event manager and marketing coordinator for Ivan Tamas and Steven Kent Wineries, a sales and marketing rep for Farmer Bros. Coffee, and a corporate trainer for World Savings and Loan.
Information: Sheri Stuart, Oregon Main Street Coordinator, firstname.lastname@example.org or 503.986.0679