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General Assembly London

How to Create Effective Social Media Campaigns to Help Grow Your Audience

General Assembly London

Monday, February 17, 2014 from 6:00 PM to 9:00 PM (GMT)

How to Create Effective Social Media Campaigns to Help ...

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Ticket Type Sales End Price Fee Quantity
Early Bird Ended £65.00 £2.28
Regular Ticket Ended £75.00 £2.53

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Event Details

HOW TO CREATE EFFECTIVE SOCIAL MEDIA CAMPAIGNS TO HELP GROW YOUR AUDIENCE

How to Create Effective Social Media Campaigns to Help Grow Your Audience

17

Monday, 17 February
6 – 9 pm

 

ABOUT THIS WORKSHOP

Social media can be a powerful marketing tool, but knowing how to use it in a smart way that fits your brand as well as your audience can be a challenge. Claiming a Twitter handle and setting up a Facebook page is easy—it's the work that follows that makes a difference. Having a strategy in place for growing your follower base from scratch and continuing to leverage those platforms to help double, triple or quadruple your audience is essential.

In this three-hour workshop, we'll look at the key social media platforms around and the best practices for marketing that pertain to each. We'll also explore what makes content engaging and sharable, and get hands-on with running paid social media campaigns on Facebook, Twitter, and other platforms. Lastly, we'll look at how to track and monitor your results and how to use that data to improve your marketing efforts.

TAKEAWAYS

After this three-hour workshop, you'll know how to:

  • use each platform strategically
  • create sharable content on social media
  • run a successful paid campaign on specific social media platforms (after setting up and running a campaign during the session!)
  • measure your efforts and analyze data to improve your effectiveness

This class is aimed at digital marketers, social media managers and executives who are looking to increase engagement and grow their digital reach, as well as for traditional marketers looking for ways to expand their efforts into digital and social media.

PREREQS & PREPARATION

This is a beginner class, but some experience using social media platforms like Facebook and Twitter is a plus.

Bring a laptop for the hands-on portions of the workshop.

ABOUT THE INSTRUCTOR

Julie Falconer Photo

Julie FalconerTravel Writer & Social Media Expert

Julie Falconer is a London-based travel writer and expert in social media. She writes an award-winning travel blog, A Lady in London, for which she has traveled to over 90 countries and developed a strong social media presence. Originally from San Francisco, Julie came to London in 2007 after leaving a career in finance, during which she worked for Goldman Sachs and a hedge fund. When she's not traveling, she enjoys tweeting pictures of her food.


REFUND POLICY

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about How to Create Effective Social Media Campaigns to Help Grow Your Audience? Contact General Assembly London

When & Where


General Assembly Campus
9 Back Hill
EC1R 5EN London
United Kingdom

Monday, February 17, 2014 from 6:00 PM to 9:00 PM (GMT)


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Organizer

General Assembly London

General Assembly London is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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