San Francisco, California
London, United Kingdom
Presented by Ron Stein,
FastPath Marketing LLC
Few things build value faster and drive more sales than an effective brand.
A brand tells the world who you really are. A winning brand differentiates your business from your competitors and drives customer loyalty.
Brands are much more than a logo or tagline. A Brand communicates the essence, personality, and value of your business. It’s your story and says why your company exists. Just as important, a brand is the guiding light that everything you say and do in your business revolves around.
How to Build an Irresistible Brand and Outsell Your Competition offers practical and cost-effective branding strategies and ideas for small businesses. The workshop includes useful worksheets and exercises and covers:
- What great brand positioning is and is not
- The elements of the branding framework
- Step-by-step guidance on how to create a brand strategy and maintain it
- Your secret branding weapons
- How to bring your brand strategy to life in everything you do
Branding isn't just for big companies with huge budgets. Small businesses can create an effective brand without spending a lot of money that is compelling, unique, and differentiates your business from your competitors.
When & Where
USF CONNECT is the business and economic development initiative of the University of South Florida (USF) that provides support for technology start-ups and serves as the point of entry for companies looking to do business with USF.
Drives economic development through several programs including Tampa Bay Technology Incubator (TBTI), Student Innovation Incubator (SII), and the Florida High Tech Corridor Council’s (The Corridor) Matching Grants Research Program
Unites technology and talent with businesses throughout a 23 county region, providing access to top-tier research, faculty, students, inventors, local organizations, economic development councils, supporting industry and capital funding sources
Facilitates the needs of Tampa Bay's technology and bio/life sciences entrepreneurs throughout the business life cycle by providing professional amenities and resources for successful business development and technology commercialization