How to Bring Life into Your Social Media Marketing
Thursday, November 21, 2013 from 9:00 AM to 3:30 PM (EST)
As social media is now a mainstream communication channel, gaining user attention has become increasingly competitive. The challenge for many businesses today is not to start social media projects, but rather to keep their social media initiatives alive, fresh, and engaging for their customers. Join us for presentations and discussions about creating an engaging social media practice for your business or organization.
Werner Kunz, Social Media Scientist and Assistant Professor of Marketing at UMass Boston, will introduce you to the social media strategies featuring leading experts in the field of social media:
Agenda for the Event (Twitter-Hashtag: #UMBsocial)
8:30 – 9:00 Registration and Coffee
9:00 – 9:15 Welcome Note
9:15 – 10:45 Presentation-Block
- Werner Kunz, Professor of Marketing, UMass Boston
- Jamie Herther, Google Social Solutions, Google
- Damien Smith, Marketing Director, Yelp Boston
10:45 – 11:00 Networking Break
11:00 – 12:00 Interview-Discussion: "Raising Attention in Times of Social Media"
- Elizabeth Comeau, Social Media Marketing, The Boston Globe and Boston.com
- Tom O'Keefe, Founder of BostonTweet
12:00 – 1:00 Networking Lunch
1:00 – 2:00 Presentation-Block: "Using the Network for your Social Media Marketing"
- Jon O'Toole, Co-Founder of GRAND & BzzAgent
- Dan Levin, COO and Co-Founder of ViralGains
2:00 – 2:15 Networking Break
2:15 – 3:30 Panel-Discussion: "Grow your Social Media and Stay Connected "
- Amanda Johnson, Commerce & Community, Zipcar
- Alex Shuck, Performance & Analytics, LevelUp
- Sara Steele-Rogers, Senior Boston Marketing Manager, Eventbrite
3:30 Conference End and time for more networking
Coffee and light lunch will be provided. Parking on campus is $6.00 but if you prefer to take public transportation follow the link below:
This event is hosted by the College of Management in partnership with the Office of Community Relations. To request disability-related accommodations, including dietary accommodations, visit www.ada.umb.edu.