Guy Kawasaki is at it again!!! This time he is back with a great new book called APE: Author, Publisher, Entrepreneur; How to Publish Your Book. It is about self-published and a Word of Mouth Marketing comic book and audiobook.
Guy shares in a remarkable way how to help share your content via word of mouth. Just telling someone to blog about you or your company just doesn’t work anymore. If you want people to talk about you, you need to give them real content that makes your blog more interesting. Give them enough substance so they have an incentive to write a post to give value to the readers (makes the blogger look great and more visually than just a book cover). If you want people to share your stuff, give them stuff to share. Join us to learn how.
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Speaker: Guy Kawasaki,
Guy Kawasaki is the co-founder of Alltop.com, an online magazine rack of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
6:00 - 6:30 p.m. Registration and Networking (Hor d'oeuvres provided)
6:30 - 6:40 p.m. Introduction by Henry Wong, Chairman, CSPA
6:40 - 8:30 p.m. Guy Kawasaki
$20 CCICE, CSPA members
$40 Member of Affiliate Organizations
$80 VIP Cloud Tour & Event Registration
$100 At Door
When & Where
CCICE and CSPA
Chamber of Commerce International Consortium For Entrepreneurs (CCICE) is an organization that helps members build, develop, encourage, and support entrepreneurship in a cross cultural technology centric environment. CCICE is a bridge between network associations, industry and entrepreneurs to build sustainable opportunities that energize growth and development within and across international boundaries.
CSPA is a leading organization for Bay Area software industry business and technical professionals. Founded in 1988 by a group of dedicated and enthusiastic Silicon Valley software engineers, CSPA now has more than 5,000 members interested in cutting-edge technology, market developments and important emerging trends. CSPA events feature Silicon Valley industry leaders, successful entrepreneurs and top VC executives. CSPA marketing efforts reach over 50,000 technology professionals, through partnerships with many other Silicon Valley organizations.