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How to Be Your Own Social Media Guru: Using Engagement Data

501 Tech NYC

Wednesday, September 10, 2014 from 5:30 PM to 7:30 PM (EDT)

How to Be Your Own Social Media Guru: Using Engagement...

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501 Tech NYC Tech for Good logo
501 Tech NYC: Co
nnect. Learn.

Change the world!

Wednesday, September 10, 2014

5:30p.m. - 6:00p.m. Socializing

6:00p.m. - 7:30p.m. Discussion

 [Building doors close at 6:00pm]


The social media landscape changes every six months and the smartphone is only accelerating this change. Don't blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights). Learn to look at your organization's own data to see what is driving real value. If your organization can gather, analyze and act on it's data it will be ready to jump on the next trend in a way that drives real impact.


Featured presenter:

George Weiner

George Weiner is the Founder and CEO of WholeWhale.com, and an adjunct professor at NYIT. Prior to WholeWhale.com, George was the CTO of DoSomething.org. Under his leadership, the organization became an innovator in social media, mobile technologies and social cause. During his 7 years at DoSomething.org, he oversaw the complete overhaul of the site twice (winning a Webby Award and nominations), helping to build a community of over 1.5 million young people taking action. Internally, George built a 10 person engineering team including mobile, social, and Drupal developers in NYC. He is also an America’s Charities Board Member, a writer for Huffingtonpost Impact/Technology, the founder of CTOs For Good, a coach for NYRR running class & City Sports for Kids, an analytics teacher at MediaBistro, and is GA Certified.

Follow George on Twitter.


Get Connected:

  • Tweet your thoughts or questions with hashtag #501TechNYC!
  • Join us on Facebook to be the first to know of upcoming events.
  • Anyone interested in using technology for nonprofit and advocacy efforts is welcome!

Your co-organizers are:

Jereme BivinsThe Rockefeller Foundation

James PorterThe END Fund

Farra TrompeterBig Duck


Hosted at Idealist.org and generously sponsored by DevShop

Idealist.org          The DevShop

Have questions about How to Be Your Own Social Media Guru: Using Engagement Data? Contact 501 Tech NYC
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When & Where

Idealist.org HQ
302 5th Ave
11th Floor
New York, NY 10001

Wednesday, September 10, 2014 from 5:30 PM to 7:30 PM (EDT)

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501 Tech NYC

501 Tech NYC is the NYC chapter of NTEN, the Nonprofit Technology Network.

The club offers the opportunity to meet and network with colleagues in the five boroughs. Pros and accidental techies come together to share advice, resources, local news and job openings. Share your knowledge and get the support you need to create a better NY.

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How to Be Your Own Social Media Guru: Using Engagement Data
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