What do today's fastest-growing companies all have in common? They're not just customer focused or customer-centric -- they're customer obsessed. From top to bottom, and from the back end to the front lines, everything these companies do creates an even better experience for their customers.
Being a customer-obsessed business doesn't happen by accident, however. It's a very deliberate strategy in which every part of the organization plays an important role -- whether you have the word "customer" in your job title or not. Marketing, sales, customer success, product and even the leadership team must be customer obsessed together in order to reduce churn, generate new revenue, and grow the business efficiently.
Join Influitive and Gainsight for a free afternoon event in Chicago on Tuesday, August 5th to learn from industry-leading experts on how to be customer obsessed in B2B.
1:00 p.m. to 4:30 p.m. at 1871 Chicago
The Customer Obsession Sessions
4:30 p.m. to 6:30 p.m. at John Barleycorn River North
Optional: Join us for Drinks and networking
Mark Organ, Founder and CEO of Influitive @markorgan
Mark Organ is the customer-obsessed founder and CEO of Influitive, the advocate marketing experts. Influitive's powerful advocate marketing software helps companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first revolutionized B2B marketing as the founding CEO of Eloqua, the world leader in marketing automation software, which was acquired for $871M. In between, he was a go-to-market consultant for SaaS companies in North America and Asia. Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur.
Anthony Kennada, VP of Marketing at Gainsight @akennada
Anthony Kennada leads the Marketing team at Gainsight and has spent the last five years focused on the enterprise cloud application and security spaces. As an early employee at Box, Anthony fell in love with startup life and learned the value that culture can bring to a growing company. He joined Nick at LiveOffice, where he managed the company’s OEM relationship with Symantec from contract signature to acquisition in January 2012. Among his many hats, Anthony is responsible for branding and identity, lead generation, content marketing, social media, press and analyst relations, events and thought leadership.
Bob Peterson, Research Director at SiriusDecisions
Bob is a sales and marketing thought leader with more than 20 years of experience working in mid- to large-sized global organizations, with emphasis on the financial services and software sectors. He has successfully led customer marketing initiatives designed to deepen account penetration. Bob has particularly focused on developing account-based marketing strategies to help sales and marketing organizations forge tighter alignment.Prior to joining SiriusDecisions, Bob led the marketing organization of John Ryan Company, a firm focused on providing digital marketing strategies exclusively for large financial institutions around the globe.
Eric Marcy, VP of Demand Generation and Marketing Operations at SAVO @EricMarcy
As the Vice President of Demand Generation and Marketing Operations at SAVO, the leader in Sales Enablement and Productivity software, Eric Marcy oversees the company’s demand generation programs, marketing operations, customer marketing and sales development team. His focus is on building a predictable revenue growth model—leveraging best-in-class processes and technology— to support SAVO's continued expansion. Eric is a proven leader in the technology and software industry with more than 13 years of experience leading sales and marketing teams. Prior to joining SAVO, he served in various individual and leadership roles at companies like Neustar UltraDNS, Webmetrics, and CDW.
The Customer Obsession Sessions:
222 W. Merchandise Mart Plaza, 12th Floor, Chicago, IL 60654
Drinks and Networking:
John Barleycorn River North
149 W. Kinzie St. Chicago, IL 60654 (Kinzi St. between Wells St. and LaSalle Dr.)
When & Where
Influitive is driving the shift from company-centric marketing to advocate marketing. Influitive helps B2B companies to spark, build and sustain a movement behind their brands through the voice of their most passionate advocates. Influitive’s advocate marketing platform is purpose-built for driving deep human engagement at scale – persistently engaging customers, employees and partners to participate wherever advocacy happens. Influitive makes marketing investments better, giving companies an overwhelming advantage in expanding reach, accelerating sales revenue, and increasing customer retention and growth. To learn more, please visit influitive.com.