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How Not to Name Your Startup

Silicon Valley Startup: Idea to IPO

Thursday, July 24, 2014 from 6:30 PM to 9:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Responders Ended $5.00 $1.27
Second Responders Ended $10.00 $1.54
Third Responders Ended $15.00 $1.82

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Event Details


  • There is a cover charge to attend this event.

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    Space is limited.  

    Take advantage of early responder pricing!

    Slots are limited.  First come, first served!

    First Responders            $5 plus   Eventbrite fees

    Second Responders      $10 plus  Eventbrite fees

    Third Responders          $15 plus  Eventbrite fees

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    Or, pay $20 (cash) at the door.



    No investment you make in your start up will last longer or get used more than the name. Don't get stuck with one that looks like someone got drunk and played Scrabble. In this engaging and enlightening presentation, you will learn:

    Why most names suck

    How to avoid naming pitfalls

    What makes a name sticky

    Where to access free online brainstorming tools

    Creative ways to get around domain names that are not available

    Packed with amusing true stories of the good, the bad and the ugly, you’ll discover the secrets to having a brand name that makes people smile instead of scratch their head. Whether you're naming a new business, reconsidering naming the one you have, or just want to be entertained for the evening, this is an event you don't want to miss.

    In this presentation, our speaker will give you the tools to create and evaluate brand names so you will never have to apologize for having a name that, like a bad tattoo, you will regret for the rest of your life.



    6:30 pm to 7:00 pm   Networking, Light Refreshments

    7:00 pm to 8:00 pm   Presentation, Q & A

    8:00 pm to 9:00 pm   More Q &  A, More Networking


    About Our Speaker


    Author of the soon to be published book, "Hello, My Name is Awesome... How to Create Brand Names That Stick," Alexandra Watkins is Founder and Chief Innovation Officer of Eat My Words, a verbal branding firm known for creating names that make people smile instead of scratch their heads. Her firm has named countless brands including Bay Area companies Neato Robotics, Boxbee, Breakthrough, LiveHive, Cake Financial, Altimeter Group, Dizzywood, Watermark, Smitten Ice Cream, and Hand Job nail spa.

    Follow her on Twitter @EatMyWords



Have questions about How Not to Name Your Startup? Contact Silicon Valley Startup: Idea to IPO

When & Where

Founders Space
450 Townsend Street
San Francisco, CA

Thursday, July 24, 2014 from 6:30 PM to 9:00 PM (PDT)

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Silicon Valley Startup: Idea to IPO

Entrepreneurship permeates the culture of Silicon Valley -- the innovation capital of the world. Taking a startup from idea to IPO has taken on mythical proportions in Silicon Valley. Many dream the dream, with hopes of launching the "next big thing".

We are a community of entrepreneurs, technologists, academics, financial professionals, business writers, venture capitalists, investors, attorneys, consultants, and corporate executives.

We meet regularly to share resources, exchange ideas, and network. We participate in both on-line and off-line events.

Our events feature expert speakers, networking opportunities, collaboration, community, and fellowship.

For more info on Idea to IPO events, visit:


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