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How Not to Name Your Start Up

General Assembly - San Francisco

Monday, July 29, 2013 from 7:00 PM to 8:00 PM (PDT)

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How Not to Name Your Startup

Monday, July 29th from 7:00 - 8:00 pm

Alexandra Watkins, Founder & Chief Innovation Officer, Eat My Words

No investment you make in your start up will last longer or get used more than the name. Don't get stuck with one that looks like someone got drunk and played Scrabble. In this engaging and enlightening presentation, you will learn: 
  • Why most names suck
  • How to avoid naming pitfalls
  • What makes a name sticky
  • Where to access free online brainstorming tools
  • Creative ways to get around domain names that are not available
Packed with amusing true stories of the good, the bad and the ugly, you’ll discover the secrets to having a brand name that makes people smile instead of scratch their head. Whether you're naming a new business, reconsidering naming the one you have, or just want to be entertained for the evening, this is an event you don't want to miss.

Student Takeaways: In this presentation, Alexandra will give you the tools to create and evaluate brand names so you will never have to apologize for having a name that, like a bad tattoo, you will regret for the rest of your life. 
Prerequisites: Open mind and sense of humor. 


Alexandra Watkins is Founder and Chief Innovation Officer of Eat My Words, a verbal branding firm known for creating names that make people smile instead of scratch their heads. Her firm has named countless brands including Bay Area companies Neato Robotics, Boxbee, Breakthrough, LiveHive, Cake Financial, Altimeter Group, Dizzywood, Watermark, Smitten Ice Cream, and Hand Job nail spa. Follow her on Twitter @EatMyWords.
 

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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at sf@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe. 
Have questions about How Not to Name Your Start Up? Contact General Assembly - San Francisco

When & Where


General Assembly San Francisco @ Hattery
414 Brannan St
San Francisco, CA 94107

Monday, July 29, 2013 from 7:00 PM to 8:00 PM (PDT)


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Organizer

General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

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